1. Marketing
1.1. Marketing Process
1.1.1. Mission, Vision and Values
1.1.2. Marketing Research
1.1.3. External Environment
1.2. Marketing Concept
1.2.1. Promotions
1.2.2. Pricing
1.2.3. Services
1.2.4. Non Profit
1.3. Marketing and Operations
2. Finances
2.1. Types of Financing
2.1.1. Bank Finances
2.1.1.1. Overdrafts
2.1.1.2. Facility Financing
2.1.2. Leasing
2.1.3. Equity
2.1.3.1. IPO
2.1.3.2. Shares
2.1.4. Venture Finance
2.1.4.1. Private Equity
2.1.4.2. Hedge Funds
2.2. New Channels
2.2.1. Crowdfunding
2.2.2. Business Lending
3. Operations
3.1. Operations Management
3.1.1. Operations Strategy
3.1.1.1. Capacity and Facilities Decisions
3.1.1.2. Supply Chain Design and Integration Decisions
3.1.1.3. Technology Adoption Decisions
3.1.1.4. Workforce and Organisation Decisions
3.1.1.5. Performance Objectives
3.1.2. Operations Managers
3.1.2.1. Design Tasks
3.1.2.2. Planning and Control
3.1.2.3. Improvement
3.1.3. Input-Process-Output
3.1.4. Focused Operations
3.1.4.1. Market Segment
3.1.4.2. Concentrating on one performance Objective
3.1.4.3. Volume
3.1.4.4. Technology Specialty
3.2. Products
3.2.1. Product Development
3.2.1.1. Design Thinking
3.2.1.1.1. Six Principles, Walley (2017)
3.2.1.2. Product Design and Service Design
3.2.1.2.1. Walley (2017)
3.2.1.2.2. Johnston and Clark (2005)
3.2.1.3. Quality Function Deployment
3.2.2. Pricing
4. Environments
4.1. Internal
4.1.1. Company Leadership
4.1.2. Human Resources
4.1.2.1. Employees
4.1.2.2. Target Audience
4.1.3. Financial Resources
4.1.4. Equipment and Technology
4.2. External
4.2.1. Political Factors
4.2.2. Economic Factors
4.2.2.1. Microeconomic Environment
4.2.2.2. Macroeconomic Environment
4.2.3. Social and Cultural Factors
4.2.3.1. Cultural Divides in Western/Eastern Countries
4.2.3.2. Attitudes towards ethics in products
4.2.3.2.1. Treatment of Animals
4.2.3.2.2. Working Conditions
4.2.4. Technological Factors