Marketing Video's
by Michael Makdah
1. Best Practise
1.1. Black Friday
1.2. Holiday Marketing
1.3. Marketing Automation Sequiences
1.4. Search Engine Marketing
1.5. Search Engine Optimisation
1.6. How to grow you Instagram
2. Marketing Stack
2.1. Heat Tracking
2.1.1. Hot Jar
2.2. Google Analyitcs
2.3. Google Console
2.4. Google Trends
2.5. Chat Bots
2.6. Kanban Boards
2.7. Email Marketing
2.8. Automation
2.9. App's without code
2.10. Build an internal knowledge base
3. Budget
3.1. Cold Vs Warm
3.2. How to set a marketing budget
3.3. Don't break it down to much
4. MindSets
4.1. Fail Fast
4.2. Always Learn
4.3. Values that work
4.4. Prioritise everything
4.5. Generalist vs Perfectionist
4.6. Be Stoic
5. Fundamental Concepts
5.1. OODA
5.2. AHA moment
5.3. Agile Marketing
5.4. A picture says a 1000 words, a video says a 1000 pictures
5.5. Pareto Principle
5.6. Marketing Value Propositions
5.7. German Vs Italian
5.8. Compounding Interest
5.9. Why sales and Marketing hate each other
5.10. Marketing meet's mission North Star
5.11. Marketing Funnels
5.12. Blue Vs Red Occean
5.13. WTF is strategy
5.14. Build a customer Avatar
5.15. The Ideation process
5.16. Math and Marketing
5.17. Unique selling Proposition and how to find it
5.18. Data Driven Culture
5.19. You now work for Algorithms
5.20. Why Planning is more important then the plan
5.21. Brevity in writing
5.22. Why every marketer needs to sell
5.23. The headline/Subheadline
5.24. Why experiences Matters
5.25. Impropaganda for Small Business's
5.26. Why the word marketing is so underrated
5.27. One Page Marketing Plan
5.28. The holistic way to Go To Market
5.29. Setting expectations
5.30. Finding alignment with other departments
5.31. Fire your customer
5.32. The power of Free
6. Productivy Hack
6.1. Manage time
6.2. Eisenhower matrix
6.3. Pomodoro Technique
6.4. Plan Ahead
6.5. How to Make Chrome work for you
6.6. Hiring a team
6.7. Remote teams
6.8. Every hire should have these clearly defined
6.9. Turn your business into a lifestyle
6.10. Automating Reporting
6.11. Automating SEO audits
7. Trends
7.1. Video Marketing
7.2. Chat bot
7.3. eCommerce
7.4. Marketing Metrics
7.5. AI in Marketing
7.6. Account based Marketing
7.7. Influencer Marketing
7.8. Growth Hacking
7.9. Going LIve
7.10. Webinars
7.11. White Papers
8. How to
8.1. Automate Marketing reports
8.2. Brainstorm a business idea with structure
8.3. Segment traffic
8.4. Tease the Media to write about you
8.5. Work Through
8.5.1. Structure your ads
8.5.2. Facebook pixel
8.5.3. Build a UTM
8.5.4. Find your avatar
8.5.5. Setup Keyword Alerts
8.6. Building audiences
9. Curation
9.1. Ads that stand out
9.2. Website that did it right
9.3. Branding that makes you say wow
10. Marketing Career
10.1. Certifications
10.1.1. Facebook ads
10.1.2. Google Analytics
10.1.3. Goolge Ads
10.2. Things you should do every year
10.2.1. Write a plan
10.2.2. Revisit your audience
10.2.3. Create an inforgraphic with Marketing Kpis.
10.2.4. Celebrate
10.2.5. Set Goals
10.2.6. Recognition
10.3. Books to read
10.4. People to Follow
10.5. Career Road Maps
10.5.1. Digital
10.5.2. The Marketeer
10.5.3. The data scientist
10.5.4. The writer
10.5.5. The analyst
11. Fostering Culture
11.1. Thanksgiving
11.2. Annual awards
11.3. Retreat
11.4. What to do when someone gets stick
11.5. Secret Santa
11.6. Team lunches
11.7. Townhalls
11.8. The book on culture
11.9. Why they should come in Halloween costume to work
12. Marketing Pages
12.1. CMS
12.1.1. Word Press
12.1.2. Drupla
12.1.3. Weblfow