Strategic Marketing Management

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Strategic Marketing Management by Mind Map: Strategic Marketing Management

1. Marketing Planning Process

1.1. 10 steps

2. Market Segmentation

2.1. Customer

2.1.1. Behavioural Benefits Usage rate Purchase Behaviour

2.1.2. Psychographic life style Personality

2.1.3. Profile Demographic

2.2. Market Segmentation

2.2.1. Undifferentiated marketing Mass market

2.2.2. Differentiated marketing HIgher sales and strong position

2.2.3. Focused Marketing Limited Resource

2.2.4. Customized Marketing Specific