Introduction to SEO

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Shonali Chatterjee

Introduction to SEO for beginners.

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Introduction to SEO by Shonali Chatterjee Mind Map: Introduction to SEO

1. Process/ Guidelines

1.1.1. Types of Keywords

1.1.1.1. Short Tails (less than 2 keywords)

1.1.1.2. Long Tails (more than 2 keywords)

1.1.2. How to choose relevant keywords

1.1.2.1. Search Volume

1.1.2.1.1. Higher the search volume higher will be the ranking.

1.1.2.2. Keyword Difficulty

1.1.2.2.1. 0-30--easy

1.1.2.2.2. 30-60--moderate

1.1.2.2.3. 60-80--hard

1.1.2.2.4. More than 80--don't recommend

1.2.1. On-Page

1.2.1.1. Optimized/implement changes within your website.

1.2.1.1.1. Guidelines/Factors

1.2.2. Off-Page

1.2.2.1. Optimized/ implement changes outside your website.

1.2.2.1.1. Backlinks(Incoming links you are getting from other websites).

1.2.3. Technical SEO

1.2.3.1. Set up technical things

1.2.3.1.1. Robots.txt

1.2.3.1.2. Sitemap.xml

1.2.3.1.3. Canonical Tag

1.2.3.2. Schema markup

1.2.3.2.1. Helps Search Engine to understand which type of page it is.

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