Jay's On-Page SEO

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Jay's On-Page SEO by Mind Map: Jay's On-Page SEO

1. Check the target keyword matches user intent

1.1. Check the search results to see what Google shows for that keyword and match your content with the same user intent.

2. Don’t Over-Optimize

2.1. - with content: stuffing the same keywords variation up to the point where it is too much, even from a user experience point of view

3. Check for Social Markup

3.1. You should check what information is going to be displayed when someone shares your content on social networks and tweak it to match your content.

4. Have the target keyword in URL, Title and Heading

4.1. Research shows that articles which have the target keyword in URL, title and heading rank higher than the ones which don't satisfy this trio.

5. Use a Single H1 on the Page

5.1. Heading 1 can help search engines understand what the page is all about.

5.2. As a good practice, match the H1 with the Meta Title set for the page.

6. Use Headings for Content Hierarchy

6.1. Use Heading1(H1) for the main title, which defines the page and H2, H3 and so on for the subtitles, etc.

7. Use Focus Keyword in 1st Paragraph

8. Format and Style the Content Properly

8.1. Use formatting tags such as bold, italic, lists, blockquotes, etc to enhance the user experience and enjoy the benefits of higher rankings.

9. Write for People, not for Search Engines

9.1. At the core of a search engine stays the end-user experience, so the greater the experience a user has on your site, the better.

9.2. So it's important to write content for people and not for search engines.

10. Set an Enticing, yet SEO-Oriented Meta Title

10.1. When optimizing a title for SEO, keep in mind these aspects: - make it match the intent of the focus keyword - make it enticing to increase click-through rate - keep it under the maximum character limit - this varies by search type, but as a good practice, use the focus keyword in the first half of the title.

11. Write a Compelling Meta Description

11.1. Just as with titles, the same criteria applies for meta description as well: - make it match the intent of the focus keyword/article - make it enticing to increase click-through rate - you can use a little bit of clickbait as well. - keep it under the maximum character limit - use the focus keyword as part of the description

12. Link to Relevant Inner Pages

12.1. Internal linking(see Content Hubs checkpoint) can make the difference between a healthy website and a website struggling for organic traffic.

12.2. As a rule of thumb, always link to other internal and relevant pages when writing a new piece of content.

13. Link out to relevant, authoritative websites

13.1. Never Link to a Page/Website with the Same Anchor the Current Page is Targeting!!!

14. Name Your Images Properly

14.1. The best example I could give are stock photo sites. If you go to Depositphotos for example and hover an image, you'll see the description of it. This is how images should be named.Ex: "delicious-fresh-meat-cheeseburgers-wooden.jpg"

15. Set Images Alt Text

15.1. Be descriptive, like you would have to publish the images on a stock photo site. A word of caution, though. Setting similar alt tags to the images could over-optimize a page because the alt tags add up to the keyword density.