1. 19 What is the schedule behind the lead source?
1.1. video
1.1.1. How to Be a Successful Real Estate Agent in 2021
1.2. they underestimate the amount of time to do it well
1.2.1. Action vs preparation
1.2.2. Action vs preparation
1.3. Map out the ideal schedule for this lead source
1.4. Schedule
1.4.1. Preparation
1.4.2. Research
1.4.3. Skill development
1.4.4. hour of power time
1.4.4.1. Connect, Converse, Convert
1.4.4.2. 5 / Start with calling (or texting) five past clients or other centers of influence.
1.4.4.3. 5/ Then have five new conversations
1.4.4.4. 4/ Finally, have four lead follow-up conversations.
1.4.4.5. Hour of Power: Connect, Converse, Convert!
1.4.5. Follow up
1.4.6. Appointments
1.4.7. There is lot more
1.5. What is the best day and best time
1.5.1. for you
1.5.2. for your customer
2. 1 What do I do first?
2.1. How to Be a Successful Real Estate Agent in 2021
2.2. Identify a problem and figure out how to solve it
2.3. This is not an easy business
2.3.1. You will face more rejections
2.4. First 90 DAYS is so important
3. 2 Why can't some agents attract customers?
3.1. How to Be a Successful Real Estate Agent in 2021
3.2. The choice of Lead generation source
3.2.1. Channels
3.2.1.1. Open house
3.2.1.2. Internet leads
3.2.1.3. Zillow
3.2.1.4. Realtor.com
3.2.1.5. Sphere of influence
3.3. Equation
3.3.1. Buy Side
3.3.1.1. What is the value of the service
3.3.1.2. How we could make it a better experience?
3.3.1.3. How we could help them to navigate their decisions in today's market?
3.3.1.4. How we could help them to understand what financing is and How it works?
3.3.1.5. How can we help them understand what their options are today?
3.3.1.6. What is the most impactful things that i could share today with today's buyers
3.3.1.7. How I could make a better experience for the buyer and using the tools and resources that I have to level up the perceived value and make them have a great experience and win. Then you will win.
4. 7 Problem to Solve
4.1. How to Be a Successful Real Estate Agent in 2021
4.2. 10.000.000 AGENT AND THERE ARE 40.000 WATCHING THıs VIDEO
4.3. Leap frog the competition with solving the problems
4.4. Hause hacking
4.4.1. How I live for FREE by House Hacking and investing in Real Estate
5. 8 What are all the problems that buyer faces?
5.1. How to Be a Successful Real Estate Agent in 2021
5.2. Is it easy to find a house?
5.3. Is it easy to find a great agent that can negotiate on your behalf?
5.4. Is it easy to write an offer that's excepted?
5.5. Is it easy to get financing?
5.6. Is it easy to get best financing vehicle?
5.7. Is it easy to only look homes online?
5.8. Is it easy to buy an home during pandemic?
5.9. List this problems and solve them for the customer with a unique way.
5.10. What is the obvious ways that i could solve this? Before finding the unique way of doing it.
5.11. How many agents know to write a buyer letter?
5.12. How many of them know to use their buyers to create listings?
5.13. If I was the perfect buyer client for you what you do for me
5.13.1. Video
5.13.1.1. How to Be a Successful Real Estate Agent in 2021
5.13.2. Where is the experience
5.13.3. Consultation
5.13.3.1. with 10 projects
5.13.3.2. Has any one taken the time to show you
5.13.4. Add value
5.14. Example
5.14.1. Looking listings through online meeting with looking at the MLS
5.14.2. Going one more mile for the buyer
6. 9 Off market Value
6.1. video
6.1.1. How to Be a Successful Real Estate Agent in 2021
6.2. OFF Market VALUE will sky rocket in 2021
6.3. Two simple things
6.3.1. If my offer doesn't get excepted on a house
6.3.2. Call a friend that lives in that neighborhood and arrange a meeting with the potential client family and ask for a friend of their's is thinking to sell his property
6.3.3. Go back to 5 five years find the expired, canceled data base and call the agent that listed
6.3.3.1. 40+ Appointments Challenge: Turn Old Expires Into Listings
6.3.4. Find the rental properties and ask the owner
6.3.5. THE LETTER
6.3.5.1. The letter that my client wrote an offer on your neighbor's house
6.3.5.2. Video
6.3.5.2.1. How to Be a Successful Real Estate Agent in 2021
6.3.5.3. At scale
6.3.5.4. one example
6.3.5.4.1. 80 homes
6.3.5.4.2. 4 phone calls
6.4. Old Letter
6.4.1. How to Be a Successful Real Estate Agent in 2021
6.4.2. 16 offers
6.4.3. 1000 views
6.4.4. 180 people is waiting to buy a house here
7. 11 I need a boost of Confidence so find your Why
7.1. Video
7.1.1. How to Be a Successful Real Estate Agent in 2021
7.2. Find your Why
7.3. Problem you identified
7.4. What is the problem you solve?
7.5. What is the opportunity you provide ?
7.5.1. Cristina Martinez Example
7.5.1.1. How to Be a Successful Real Estate Agent in 2021
7.5.1.2. Sell your old house and buy a new one
7.5.1.3. We are siting on equity
8. 12 Real Estate is a long term investment and questions
8.1. video
8.1.1. How to Be a Successful Real Estate Agent in 2021
8.2. Questions
8.2.1. Is it your first house or last house
8.2.2. What percentage of your investments is in realestate
9. 14 How will the new rockstar agents leverage the resourses of the company and all the players
9.1. Video
9.1.1. How to Be a Successful Real Estate Agent in 2021
9.2. Create a good relation with the broker
9.3. Go interview all the players and make them your team
9.4. They want you to win
9.5. Make friends with every body
10. 16 Marketing Frame Work
10.1. Talk to the neighbors
10.2. Video
10.2.1. How to Be a Successful Real Estate Agent in 2021
10.3. Just listing just sold
10.4. We need to optimize our script for the ideal client not the jerk
10.4.1. How many offers
10.4.2. What is listed for
10.4.3. Want to know much it is sold
10.5. You are the absolute perfect person
10.6. Parts
10.6.1. 1- Get aligned with best possible prospect in that community
10.6.2. 2- Understand your customers journey
10.6.2.1. What they wanna know
10.6.3. 3- Two Skills / calm and confident
10.6.3.1. demonstrate that you are the local realtor
10.6.3.2. Be calm and address the most important think first
10.6.4. 4- Close
10.6.4.1. Close should be appropriate to the lead source
10.6.4.2. not hurry
10.6.4.3. Be appropriate base to the lead source
10.6.4.4. Where are they at the sales funnel
10.6.5. 5 The numbers of the lead source
10.6.5.1. How many call would you have to make?
10.6.5.2. Phases
10.6.5.2.1. Call phase
10.6.5.2.2. Appointment phase
10.6.5.2.3. Each lead source has different numbers
10.6.5.3. TOTAL ADDRESSABLE MARKET TAM
10.6.5.3.1. Video
10.6.5.3.2. Expired / Fsbo numbers
10.6.5.3.3. Know your numbers
10.6.5.4. Under perform agents
10.6.5.4.1. They do not know the numbers
10.6.5.5. Right expectations for the right lead group
10.6.5.6. 100 leads 3 clients and 97 you need to nurture, everything in this business is about nurture
10.6.5.7. Chet holmes ultimate sales machine
10.6.5.7.1. Play list
10.6.5.7.2. What is the percentage of the contacts are potential
10.6.5.8. How do we deal with the time wasters?
10.6.5.8.1. 20% of people just want your information they can do it with someone else
10.6.5.8.2. the Faster you could realize that, the faster you can ask the right question to not to spend any time with them and move on
10.6.5.8.3. Pipe line
10.6.5.9. psychology of the caller will effect the result / the belief about the lead source is the difference
10.6.5.10. Buyer journey
10.6.5.10.1. Where is your buyer in the pipeline
10.6.5.11. Video
10.6.5.11.1. How to Be a Successful Real Estate Agent in 2021
11. 18 Be realistic with numbers
11.1. video
11.1.1. How to Be a Successful Real Estate Agent in 2021
11.2. 100 emails if it's 1% you are a rock star
11.3. understand the numbers
12. 17 Understand the Buyer Journey
12.1. video
12.1.1. How to Be a Successful Real Estate Agent in 2021
12.2. It's not discussed a lot
12.3. Don't miss that 95% of the customers are in the research phase
12.4. Skill Set
12.4.1. Meet the client where they are based on the buyer journey
13. 20 Tools softwares and service providers
13.1. video
13.1.1. How to Be a Successful Real Estate Agent in 2021
13.2. Number one mistake
13.2.1. we buy the software or the service
13.2.2. we do not got the training
13.2.3. we do not create good relationship with the company
14. 21 Financial Goal
14.1. video
14.1.1. How to Be a Successful Real Estate Agent in 2021
14.2. How much money you are gonna make from this one lead source
14.2.1. SET the goal
14.3. If you want to be consistent, master a lead source
14.4. Create a financial goal
14.4.1. Use Tom Ferry business plan
15. Additional notes
15.1. Patrick Ferry
15.1.1. https://www.linkedin.com/in/patricktoddferry/
15.2. Watch the other episode with Patrick
15.2.1. Killer Buyer Conversion Tips (And Mistakes To Avoid) From A Rockstar Agent - #TomFerryShow
16. 22 Three Most Important things
16.1. Video
16.1.1. How to Be a Successful Real Estate Agent in 2021
16.2. Patrick Ferry
16.2.1. 1 Contact your network and learn the renters, owners and the ones who are about to invest.
16.2.2. 2 If you are new to a market go interview ten of the top teams teams and learn their lead generation system. Let them fund your ride
16.2.3. 3 Learn the market !!!!!!!
16.3. Tom Ferry
16.3.1. 1 Be the agent that open your MLS in and out
16.3.1.1. what are the correlations
16.3.1.2. SFR
16.3.1.2.1. single family residence
16.3.1.3. Learn the numbers
16.3.1.4. scan the mls
16.3.2. 2- 3-2-1 formula
16.3.2.1. 3 hours of marketting
16.3.2.1.1. Anything
16.3.2.1.2. Videos
16.3.2.1.3. Letters
16.3.2.1.4. Shake the tree
16.3.2.2. 2 appointments a day
16.3.2.3. 1 try to sign contract
17. 15 Call your sphere of influence
17.1. video
17.1.1. How to Be a Successful Real Estate Agent in 2021
17.2. Call them and list them
17.2.1. Do they own a home
17.2.1.1. John black O. (owner)
17.2.2. Renting
17.2.2.1. John black renter
18. 13 Study at least 2 hours
18.1. How to Be a Successful Real Estate Agent in 2021
18.2. Understand the world other wise you could not talk to people
18.3. Learning is a confidence builder
19. 10 Talk to the neighbors
19.1. video
19.1.1. How to Be a Successful Real Estate Agent in 2021
19.2. You have 60 days in the same neighborhood
19.2.1. You can find more listings from there
20. 3 What is your secret sauce?
20.1. How to Be a Successful Real Estate Agent in 2021
20.2. I am a good synthesizer
20.3. The new agent haven't buy enough houses to know how horrible the experience
20.3.1. It's too stressfull
20.4. My secret sauce is asking a lot of people about their opinion
20.4.1. can you share me the biggest horror story
20.4.2. What did you dislike most about shopping for a home
20.4.2.1. writing an offer
20.4.2.2. Moving in
20.4.2.3. closing it
21. 4 Value of a team
21.1. How to Be a Successful Real Estate Agent in 2021
21.2. I have been in many scenarios with the team
21.3. Team members could be your mentors
22. 5 The number one reason that people fail
22.1. How to Be a Successful Real Estate Agent in 2021
22.2. Either they try too many lead sources and they never go deep
22.3. At least master one lead source
23. 6 How do I get my first listing?
23.1. How to Be a Successful Real Estate Agent in 2021
23.2. Learn the people don't like why you don't like you.
23.3. Survay FSBO and expired them and learn the reasons
23.3.1. What was the number one reason you didn't list with an agent
23.3.2. The three reasons