The Joneses

customer relationship management

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The Joneses by Mind Map: The Joneses

1. insidious and non‑transparent marketing

1.1. A provocative idea of what can happen when the commercialization of luxury goods through insidious and non‑transparent marketing by your pseudo‑neighbors goes too far.

2. society effects

2.1. Society has an interesting affect on us. Too often, it calls us to conform. Think of the changing styles and how quickly the masses adopt them

3. new fashions

3.1. We follow the new fashions. We watch the same shows and movies and read the same books. We buy the same automobile styles. We conform to modern styles of furniture, countertops, decorations, and even appliances.

4. Keeping up with the Joneses

4.1. “Keeping up with the Joneses” is, by its very nature, a pursuit of conformity. We want what they have, or buy what others are talking about, or click-to-ship the same product everyone else is buying on Black Friday.

5. side effects

5.1. one of the rarely mentioned side effects of conforming to the life that others are living (what we buy, how we spend our time, and what we desire to have) is the complete and total loss of individuality.

6. jealousy of others

6.1. When we take control of our life and begin pursuing the life we want to live, we discover the best way to overcome envy and jealousy of others is to live a life consistent with our values.

7. our time and money

7.1. When our time and money are spent on things we consider important, we find an inner peace and calm that allows us to experience sufficiency, regardless of how much others have . When our resources are spent on pursuits that bring us fulfillment, we find fulfillment.

8. confidence and peace

8.1. Will others have more? Absolutely. But when we are doing the best we can with the resources we have, it results in the confidence and peace that the Joneses have probably been chasing all along.

9. ignoring conformity

9.1. Live your life ignoring conformity. Pursue those things that bring you fulfillment and significance and meaning.

10. keep up with the Joneses

10.1. Rather than trying to “keep up with the Joneses,” try to “keep up with the person you want to be.”