types of digital marketing

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1. Search Engine Optimization (SEO)

1.1. the process of improving the quality and quantity of website traffic to a website or a web page from search engines.

1.2. SEO targets unpaid traffic rather than direct traffic or paid traffic.

2. Pay-per-Click (PPC)

2.1. Pay-per-click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.

2.2. Pay-per-click is commonly associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising formerly Bing Ads).

3. Social Media Marketing(SMM)

3.1. Is the use of social media platforms and websites to promote a product or service.

3.2. The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.

4. Content Marketing

4.1. It is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.

5. Email Marketing

5.1. Email marketing is the act of sending a commercial message, typically to a group of people, using email.

5.2. every email sent to a potential or current customer could be considered email marketing.

5.3. It involves using email to send advertisements, request business, or solicit sales or donations.

6. Affiliate Marketing

6.1. It is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.

7. Search Engine Marketing (SEM)

7.1. Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.

7.2. Search Engine Marketing (SEM) aids businesses to gain market online by purchasing Ads on search engines such as Google, Yahoo or Bing.