A MENTAL HEALTH REVOLUTION IN 10 STEPS

1. 1

1.1. Articulate our radical approaches to instigate change

1.2. Produce a video to articulate: WHY, the grand vision, benefits, some important business details (ie co-op).

1.3. Post to YouTube and on our site.

1.4. Make a transcript to edit for syndication

2. 10

2.1. SUCCESS! Social acceptance & legal protections

2.2. Get funding to develop work- place programs & money for companies to take them.

3. 9

3.1. Educate the public, gov't & workplaces to acknowledge our strengths.

3.2. Campaign for a distinct identitiy

3.3. Reference the gay community's best tactics to achieve the same status.

4. 8

4.1. Promote mental as distinct, positive identity., and build pride.

4.2. Profile our past heroes & current celebrities in a campaign.

4.2.1. USE HUMOUR!!

5. 2

5.1. Create a rough plan, filling out actions for these steps, and details of PC.com

6. 3

6.1. Build credibility

6.1.1. Distribute/post individual content segments to appropriate audiences.

6.1.1.1. Content: therapists, new treatments, rants, research & resources

6.1.1.2. Use snippets of them for marketing & promo.

7. 4

7.1. Attract attention & arouse curiousity with controversy & adversarial positions

7.2. Use the syndication system to widen reach... ie, post content in many forms.

8. 5

8.1. Build community

8.2. Reach out to cool people for interviews, to promote them & their resources.

8.3. Once there's a network, have a Kickstarter campaign

9. 6

9.1. Make Tribers Strong, Healthier & Happier, with HOME GROWN MENTAL HEALTH PROGRAM.

9.2. Grow the included community, so Tribers no longer feel isolated and alone.

10. 7

10.1. Create tools for Us-to-Normals communication.

10.2. Better dialogues make Tribers feel less like victims, more in control