introduction
by Michael Jordan
1. vocabulary
2. hook
2.1. using surprise to have the audience learn something
2.2. offer a relevant, interesting or engaging anecdote.
2.3. ask a thought-provoking question
2.3.1. what would you do if you could play God for a day?
2.4. avoid cliches and generalization
2.4.1. everyone...
3. context
3.1. relate the hook to a larger topic
3.1.1. tell the reader how that hook connects to the rest of your essay