Merchandising & Layout To Increase Profits
by Rob Cox
1. Customer Experience
1.1. How do/can we wow
1.2. How can we build the same reputation as the cafe?
1.3. Small scale testing
1.4. Senses
1.4.1. Sound
1.4.2. Taste
1.4.3. Smell
1.4.4. Touch
1.5. Shopability
1.5.1. Queue/Flow
1.6. Market Research
1.6.1. Lemon Lime
1.6.2. Leondardo
1.6.3. New
1.7. SWOT of layouts
1.7.1. Staff
1.7.2. Customers
1.8. As is
2. Staff
2.1. Focus groups
2.2. Untapped experience
2.3. How to capture feedback
3. Formats
3.1. Internal
3.1.1. Storage
3.1.2. Fridge
3.1.3. Counter
3.1.4. Self serve
3.2. As is
3.3. External
3.3.1. London
3.4. Served/ self serve
3.4.1. Customers
3.5. Click & collect
3.6. Promotionl area
3.7. Queue/flow
3.8. Trends
4. Space Allocation
4.1. Brand
4.2. Tail
4.3. Locality
4.4. Skills
4.5. How do we want to allocate it?
4.6. Tools
4.7. Stock transparency
4.8. Stock availability
4.9. Market research
5. POS
5.1. Standards
5.1.1. Bettys
5.1.2. Legal
5.2. Systems
5.3. Brand consistancy
5.4. Legibility
5.5. How to communicate USP's
5.6. Communication
5.7. Does it deliver?
5.8. Controls, Practicality & Usability
6. Financial Analysis
6.1. Communication
6.2. Easy to use and manipulate
6.3. Basket Analysis
6.4. Range
6.5. Skills
6.6. By range/ sqft?
6.7. Timely analysis
6.8. Weekly updates
7. Ascetics
7.1. Shopability
7.2. How to encourage and promote sales
7.3. Lighting
7.4. Brand
7.5. As is
7.6. What do customers want?
8. Skills
8.1. Retail skills
8.2. Retail qualifications/Apprenticeships
8.3. Skills for all levels
8.4. Branch % space and understanding
8.5. Merchandising training
8.5.1. As is
8.5.2. Creative flair
8.5.3. Desired state
8.5.4. Recruitment
8.5.4.1. Who/how do we recruit
8.5.4.1.1. Right personalities
8.5.5. Windows
9. Systems
9.1. Tills
9.2. Space allocation
9.3. POS
9.4. Communication
9.5. Click & collect
9.6. Process
9.7. Stock availability
9.8. Ordering
9.8.1. Process
9.8.2. Availabilty
9.8.3. Missed opportunities
10. External Influences
10.1. How are we influenced
10.1.1. who?
10.2. Do we want to be leaders or followers?
10.3. Research
10.4. Competitor visits
10.5. PESTAL
10.6. Trends
10.7. Customers
10.7.1. Who does retail well?
10.8. Should we be influenced?
10.9. Retail Expert
11. Range
11.1. Locality
11.2. Who decides?
11.2.1. How?
11.3. How do we promote our full range?
12. Merchandising
12.1. Brand
12.2. What do we want from our windows?
12.3. Costs
12.4. How do we create the wow factor?
12.5. What is the purpose of a window?
12.6. How does the window follow through into the shop?
12.7. Is it to attract existing or new customers?
12.8. Pasion
12.9. Research why people don't visit our shops
12.10. Planning for the future
12.11. Mantainance
12.12. Skills
12.13. Guidelines
12.13.1. Objectives
12.14. Process
12.14.1. Accountability
12.14.2. Who makes the final decision?