WRITING SKILLS
by Leidy Otá Skills
1. COMPOSITION AND STYLE
1.1. What does audience need to know first?
1.2. Create an outline
1.3. Use AIDA Formula
1.3.1. Attention - Interest - Desire - Action
1.4. Audience´s needs
1.5. Identify your main theme.
1.6. Rethorical triangle
1.6.1. To persuade
1.6.2. Simple language
2. GRAMATICAL ERRORS
2.1. Commonly misused words:
2.1.1. Affect/effect: verb/noun.
2.1.2. Then/than: Adverb/conjunction.
2.1.3. Your/you´re: possessive/contraction of "you are".
2.1.4. Its/it´s: possessive/contraction "it is".
2.1.5. Company´s/companies: indicates possession/plural.
3. STRUCTURE
3.1. "Reader friendly"
3.1.1. Headings, subheadings, bullet points, numbering, short paragraphs.
3.2. Questions.
3.3. Graphs and charts.
3.3.1. Visual Aids.
4. PROOFING
4.1. Speed
4.1.1. Guidelines to check:
4.1.1.1. Headers and subheaders.
4.1.1.2. Read the document out loud.
4.1.1.3. Use your finger to follow text as you read.
4.1.1.4. Start at the end of your document.