Analytics101

1. Market research

1.1. Tracking Solution

1.1.1. Market Share

1.1.2. Acquisition Research

1.1.3. Churn Research

1.1.4. Brand Health

1.1.5. Satisfaction

1.2. Ad-Hoc Quantitative & Qualitative

1.2.1. Needs

1.2.2. Usage

1.2.3. Attitude

1.2.4. Proposition Perception

2. Operational modeling

2.1. Estimate cost

2.2. Forecast demand

2.3. ROMI / NBA

2.4. Predictive Modelling

3. Analysis

3.1. Risk

3.2. Pricing Insights

3.3. Channel Logistics

3.4. Channel / Logistics

3.5. Market Intelligence

3.6. SWOT

4. Campaign operations

4.1. Channel liason

4.2. Comms /offer

4.3. Demand stimulation

4.3.1. Outbound contact targeting

4.3.2. Inbound contact rules management

4.4. Proactive retention

4.5. Research list selection

4.6. Campaign analysis

5. Unstructured

5.1. Semantic

5.2. Discovery

5.3. Relational Inference

5.4. Text Analytics

5.5. Social Web

6. Segmentation

6.1. Value Segmentation

6.2. Micro Segmentation

6.3. Bad Customers

6.4. Satisfaction Segmentation

6.5. Base Scoring

7. New node