Analytics101
by Business analytics

1. Market research
1.1. Tracking Solution
1.1.1. Market Share
1.1.2. Acquisition Research
1.1.3. Churn Research
1.1.4. Brand Health
1.1.5. Satisfaction
1.2. Ad-Hoc Quantitative & Qualitative
1.2.1. Needs
1.2.2. Usage
1.2.3. Attitude
1.2.4. Proposition Perception
2. Operational modeling
2.1. Estimate cost
2.2. Forecast demand
2.3. ROMI / NBA
2.4. Predictive Modelling
3. Analysis
3.1. Risk
3.2. Pricing Insights
3.3. Channel Logistics
3.4. Channel / Logistics
3.5. Market Intelligence
3.6. SWOT
4. Campaign operations
4.1. Channel liason
4.2. Comms /offer
4.3. Demand stimulation
4.3.1. Outbound contact targeting
4.3.2. Inbound contact rules management