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CAM by Mind Map: CAM

1. Creative

1.1. Copywriter

1.2. Graphic Designer

2. Communication

2.1. PR Officer

2.1.1. Crisis Management

2.1.1.1. Corporate Communications

2.1.1.2. Spokesperson

2.1.2. Promotional

2.1.2.1. Content Creation

2.1.2.1.1. Brand Awareness

2.1.2.1.2. Story/ Narrative Creation

2.1.2.2. Media Relations

2.1.2.2.1. Press

2.1.2.2.2. Social

2.1.2.2.3. Media Monitoring

2.1.2.3. Event Management

2.1.2.3.1. Philanthropy/ Community

2.2. Content Producer

2.2.1. Blog Posts

2.2.2. Infographics

2.2.3. Videos

2.2.4. Images

2.2.5. Reports

2.3. Internal Communications Officer

2.3.1. Employee Communications Engagement

2.3.1.1. Intranet Content Creation

2.3.1.2. Corporate Newsletter

2.3.2. Event Organisation

2.3.2.1. Charity Fundraising

2.3.2.2. Volunteering

3. Advertising

3.1. Media Planner

3.1.1. Planning

3.1.2. Strategy

3.1.3. Media Platforms

3.1.3.1. Press

3.1.3.2. TV

3.1.3.3. Radio

3.1.3.4. Online

3.1.3.5. Outdoor

3.2. Account Executive

3.2.1. Client Liaison

3.2.1.1. Brief

3.2.1.2. Budget

3.2.1.3. Pitch

3.2.2. Agency Liaison

3.2.2.1. Communications

3.2.2.1.1. Media

3.2.2.1.2. Creative

3.2.2.1.3. Marketing

3.3. Pay Per Click Executive

3.3.1. Online Campaigns

3.3.2. Google AdWords

3.3.3. SEO

4. Marketing

4.1. Cause Marketing

4.1.1. Non-Profit

4.1.2. CSR

4.2. Social Media Manager

4.2.1. Brand Content

4.2.1.1. Creating

4.2.1.2. Monitoring

4.2.2. Customer Service

4.2.3. Usage Data

4.3. Brand Manager/ Marketing Executive

4.3.1. Marketing Communications

4.3.1.1. Design

4.3.1.2. Production

4.3.1.3. Campaign

4.4. Sales

4.4.1. Account Executive

4.4.1.1. Client Liaison

4.4.2. Sales Promotion

4.4.2.1. Displays

4.4.2.1.1. POS Planning/Design

4.4.2.2. Samples

4.4.2.3. Competitions

5. Education

5.1. Post-Grad Courses

5.1.1. Consumer Behaviour

5.1.2. Communications/ PR

5.2. Skill Building

5.2.1. Google

5.2.1.1. Google Analytics

5.2.1.2. SEO

5.2.1.3. Google Digital Garage

5.2.2. LinkedIn

5.2.2.1. Networking

5.2.2.2. Project Management

5.2.2.3. Web Design