Digital Marketing

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Digital Marketing by Mind Map: Digital Marketing

1. SEO -Organic

2. Paid Marketing

2.1. Google Adwords

2.1.1. Search Campaign

2.1.2. Display Campaign

2.1.3. Video Campaigns

2.1.4. Shopping Campaigns

2.1.5. Smart Shopping Campaigns

2.1.6. Dynamic Search Campaign

2.1.7. Discover Campaigns

2.2. Facebook

2.2.1. Brand Awareness/Reach

2.2.1.1. Brand Awareness

2.2.1.2. Local Awareness

2.2.1.3. Reach

2.2.2. Consideration

2.2.2.1. Traffic

2.2.2.2. Engagement

2.2.2.3. App Install

2.2.2.4. Video Views

2.2.2.5. Lead Generation

2.2.3. Conversion

2.2.3.1. Conversion

2.2.3.2. Catalogue Sales

2.2.3.3. Store Visit

3. Email Marketing

4. ORM

5. Affiliate

6. Content Marketing

7. Tracking

7.1. Search Console

7.2. Google Analytics

7.3. Google Tag Manager

7.4. Fb Pixel