1. Analytics
1.1. Google Analytics
1.1.1. Traffic
1.1.2. Сlicks to E-commerce
1.1.3. Conversion visitor-transition to E-commerce
1.1.4. Organic SEO traffic
1.2. Yandex Metrika
1.2.1. Traffic
1.2.2. Сlicks to E-commerce
1.2.3. Conversion visitor-transition to E-commerce
1.2.4. Organic SEO traffic
1.3. Google Data Studio Dashboards
1.3.1. SEA
1.3.2. SEO
1.3.3. SMM
1.3.4. E-commerce
1.3.5. SERM
2. Email)
2.1. Работа с текущей клиентской базой
2.1.1. Серии рассылок с полезной информацией
2.1.2. Серии рассылок с новостями
2.1.3. Серии рассылок с видеообзорами
2.1.4. Серии рассылок с отзывами клиентов - как они решили свои проблемы
2.2. Партнерские рассылки по магазинам со смежной тематикой
3. Websites
3.1. Bionorica.by
3.1.1. Site structure
3.1.2. Design
3.1.3. Filling content
3.1.4. Corporate graphics, design, color identity
3.2. Tonsilgon.by
3.2.1. Site structure
3.2.2. Design
3.2.3. Filling content
3.2.4. Corporate graphics, design, color identity
3.3. Konefron.by
3.3.1. Site structure
3.3.2. Design
3.3.3. Filling content
3.3.4. Corporate graphics, design, color identity
3.4. Bronipret.by
3.4.1. Site structure
3.4.2. Design
3.4.3. Filling content
3.4.4. Corporate graphics, design, color identity
3.5. Contractors
4. Messengers
4.1. Канал в Телеграмме
4.2. Чат-бот ???
5. Affiliate marketing
5.1. Сайты аптечных сетей
6. Products. Treatment
6.1. Respiratory tract
6.1.1. Sinupret® (Синупрет®) Bronchipret® (Бронхипрет®) Imupret® (Тонзилгон® Н) Tonsipret® (Тонзипрет®)
6.2. Urinary tract
6.2.1. Canephron® N (Канефрон® Н)
6.3. Gynaecology
6.3.1. Mastodynon® (Мастодинон®) Klimadynon® (Климадинон® / Климадинон® Уно) Agnucaston® (Циклодинон®)
7. Coordination in the Ministry of Health
7.1. Алгоритм согласования
7.1.1. 1. ...
7.2. Задействованные люди
7.2.1. 2. ...
8. Webinars
8.1. Обучение, общение с врачами
8.2. ...
9. SERM
9.1. 103.by
9.2. tabletka.by
9.3. Google My Business
9.4. Yandex Directory
9.5. Pharmacies and their websites
9.6. Contractors
10. Video marketing
10.1. Youtube
10.1.1. Brand channel promotion
10.1.2. Video promotion
10.1.3. Collaborations with bloggers ???
10.2. Content
10.2.1. Content plan for videos. Only about products ???
10.2.2. Edit audio and video
10.3. Create videos
10.3.1. Imupret®
10.3.1.1. Video 1
10.3.1.1.1. Approved
10.3.2. Canephron® N
10.3.2.1. Video 2
10.3.2.1.1. Approved
10.3.3. Bronchipret®
10.3.3.1. Video 3
10.3.3.1.1. Not approved
10.4. Contractors
11. SEO
11.1. Website optimization, elimination of errors and duplicates of Title, Description
11.2. Content optimization of product pages, categories and key pages
11.3. Adding more articles to Useful Information, optimized for queries
11.4. Adding review articles for each product group
11.5. Article promotion
11.6. Publishing to the nearest. 3 months. 10-25-50 articles on different resources
11.7. Contractors
12. E-commerce
12.1. Onliner.by ???
12.2. 103.by
12.3. tabletka.by
13. Contextual Advertising
13.1. SEA
13.1.1. Yandex Direct
13.1.1.1. Search advertising
13.1.1.2. Yandex advertising network
13.1.1.3. Retargeting + audience formation
13.1.1.4. Setting goals
13.1.2. Google Adwords
13.1.2.1. Search advertising
13.1.2.2. Contextual media network
13.1.2.3. Setting goals
13.1.2.4. Retargeting + audience formation
13.2. Facebook
13.2.1. Targeted advertising
13.3. Instagram
13.3.1. Targeted advertising
13.4. Vkontakte
13.4.1. Targeted advertising
13.5. Odnoklassniki
13.5.1. Targeted advertising
13.6. Contractors
14. SMM
14.1. Instagram
14.1.1. Account redesign for promotion purposes, "correct design"
14.1.2. Paid advertising posts
14.1.3. Public accommodation
14.2. Vkontakte
14.2.1. Paid advertising posts
14.2.2. Public accommodation
14.3. Odnoklassniki
14.3.1. Paid advertising posts
14.3.2. Public accommodation
14.4. Facebook
14.4.1. Paid advertising posts
14.4.2. Public accommodation
14.5. Questions
14.5.1. Create a niche public with useful information for each product group?