Digital Marketing Bionorica

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Digital Marketing Bionorica by Mind Map: Digital Marketing Bionorica

1. Analytics

1.1. Google Analytics

1.1.1. Traffic

1.1.2. Сlicks to E-commerce

1.1.3. Conversion visitor-transition to E-commerce

1.1.4. Organic SEO traffic

1.2. Yandex Metrika

1.2.1. Traffic

1.2.2. Сlicks to E-commerce

1.2.3. Conversion visitor-transition to E-commerce

1.2.4. Organic SEO traffic

1.3. Google Data Studio Dashboards

1.3.1. SEA

1.3.2. SEO

1.3.3. SMM

1.3.4. E-commerce

1.3.5. SERM

2. Email)

2.1. Работа с текущей клиентской базой

2.1.1. Серии рассылок с полезной информацией

2.1.2. Серии рассылок с новостями

2.1.3. Серии рассылок с видеообзорами

2.1.4. Серии рассылок с отзывами клиентов - как они решили свои проблемы

2.2. Партнерские рассылки по магазинам со смежной тематикой

3. Video marketing

3.1. Youtube

3.1.1. Brand channel promotion

3.1.2. Video promotion

3.1.3. Collaborations with bloggers ???

3.2. Content

3.2.1. Content plan for videos. Only about products ???

3.2.2. Edit audio and video

3.3. Create videos

3.3.1. Imupret®

3.3.1.1. Video 1

3.3.1.1.1. Approved

3.3.2. Canephron® N

3.3.2.1. Video 2

3.3.2.1.1. Approved

3.3.3. Bronchipret®

3.3.3.1. Video 3

3.3.3.1.1. Not approved

3.4. Contractors

4. SEO

4.1. Website optimization, elimination of errors and duplicates of Title, Description

4.2. Content optimization of product pages, categories and key pages

4.3. Adding more articles to Useful Information, optimized for queries

4.4. Adding review articles for each product group

4.5. Article promotion

4.6. Publishing to the nearest. 3 months. 10-25-50 articles on different resources

4.7. Contractors

5. Websites

5.1. Bionorica.by

5.1.1. Site structure

5.1.2. Design

5.1.3. Filling content

5.1.4. Corporate graphics, design, color identity

5.2. Tonsilgon.by

5.2.1. Site structure

5.2.2. Design

5.2.3. Filling content

5.2.4. Corporate graphics, design, color identity

5.3. Konefron.by

5.3.1. Site structure

5.3.2. Design

5.3.3. Filling content

5.3.4. Corporate graphics, design, color identity

5.4. Bronipret.by

5.4.1. Site structure

5.4.2. Design

5.4.3. Filling content

5.4.4. Corporate graphics, design, color identity

5.5. Contractors

6. Messengers

6.1. Канал в Телеграмме

6.2. Чат-бот ???

7. E-commerce

7.1. Onliner.by ???

7.2. 103.by

7.3. tabletka.by

8. Contextual Advertising

8.1. SEA

8.1.1. Yandex Direct

8.1.1.1. Search advertising

8.1.1.2. Yandex advertising network

8.1.1.3. Retargeting + audience formation

8.1.1.4. Setting goals

8.1.2. Google Adwords

8.1.2.1. Search advertising

8.1.2.2. Contextual media network

8.1.2.3. Setting goals

8.1.2.4. Retargeting + audience formation

8.2. Facebook

8.2.1. Targeted advertising

8.3. Instagram

8.3.1. Targeted advertising

8.4. Vkontakte

8.4.1. Targeted advertising

8.5. Odnoklassniki

8.5.1. Targeted advertising

8.6. Contractors

9. SMM

9.1. Instagram

9.1.1. Account redesign for promotion purposes, "correct design"

9.1.2. Paid advertising posts

9.1.3. Public accommodation

9.2. Vkontakte

9.2.1. Paid advertising posts

9.2.2. Public accommodation

9.3. Odnoklassniki

9.3.1. Paid advertising posts

9.3.2. Public accommodation

9.4. Facebook

9.4.1. Paid advertising posts

9.4.2. Public accommodation

9.5. Questions

9.5.1. Create a niche public with useful information for each product group?

9.6. Contractors

10. Affiliate marketing

10.1. Сайты аптечных сетей

11. Products. Treatment

11.1. Respiratory tract

11.1.1. Sinupret® (Синупрет®) Bronchipret® (Бронхипрет®) Imupret® (Тонзилгон® Н) Tonsipret® (Тонзипрет®)

11.2. Urinary tract

11.2.1. Canephron® N (Канефрон® Н)

11.3. Gynaecology

11.3.1. Mastodynon® (Мастодинон®) Klimadynon® (Климадинон® / Климадинон® Уно) Agnucaston® (Циклодинон®)

12. Coordination in the Ministry of Health

12.1. Алгоритм согласования

12.1.1. 1. ...

12.2. Задействованные люди

12.2.1. 2. ...

13. Webinars

13.1. Обучение, общение с врачами

13.2. ...

14. SERM

14.1. 103.by

14.2. tabletka.by

14.3. Google My Business

14.4. Yandex Directory

14.5. Pharmacies and their websites

14.6. Contractors