Online Mind Mapping and Brainstorming

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LEM by Mind Map: LEM
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LEM

PRODUCTS

BROAD SELECTION

EQUIPMENT

ACESSORIES

CONSUMABLES

HOMESTEAD ITEMS

QUALITY YOU CAN SEE AND FEEL

STEP ABOVE LOW COST OPTIONS

INNOVATION INFUSED INTO PRODUCTS

CONSTANT IMPROVEMENT FOCUS

IMPROVE ON THE LITTLE THINGS

CUSTOMER DRIVEN

CUSTOMER EXPERIENCE

DTC

ONLINE

PRINT

Customer service, KNOWLEDGEABLE, LASER FOCUSED - PROBLEM SOLVING, HUNGRY FOR CUSTOMER FEEDBACK

Shopping process, NAVIGATION, FIND WHAT THEY NEED, PRICE COMPARISON, Check-out, EASE, STEPS, PAYMENT OPTIONS, SHIPPING OPTIONS

WHOLESALE/DEALERS

EASE OF ORDERING

BACK END CAPABILITY, SHIPPING WINDOWS, EDI, ACCURACY SHIPMENTS

Competition

RETAILERS

PRIVATE LABEL, BP, DICKS, ACADEMY, CHINA SUPPLERS, FORCOME

CHARD

MODEL, LOW COST, OPPORTUNISTIC

PENETRATION, LOWER END MOST OF OUR CORE CUST

WESTON

COMP OFFERING TO LEM

BRAND EXPANSION TO MASS, VIA HAM BEECH ACQ

EXCALIBUR

CORE IS MASS

PRODUCT FOCUS, DEHYDRATORS, ENTERING OUR SEGMENT, BROADENED PRODUCT OFFERING

Opportunities

RESTAURANT SUPPLY

PRODUCT/PRICE GAP

SMALL EXISTING BASE

CHALLENGES, ASSORTMENT INCOMPLETE, CERTIFICATIONS, SERVICE REQUIRMENTS

MIDDLE OF FUNNEL

EXPAND AWARENESS, INFLUENCERS, VIDEOS, Personalization, Choosing products specifically, More individual experience, Knowing what customer needs, PRESENT WHAT THEY WANT AT RIGHT TIME, CONTENT

NEW PRODUCT INNOVATION

FILL IN PRODUCT GAPS, LOW END, DEHYDRATOR, SEALER, PRICE GAPS, MID TIER SEALER, BELT SLICER

BUSINESS CASE, LIMITED INNOVATION IN SEGMENT, LEM BUILD ON LEADERSHIP ROLE, NEW TO THE WORLD PRODUCTS

PIPELINE, BUCKETS, INVENT, LONG LEAD TIME, HIGH COST, R&d, DESIGN/BUILD, 12-24 MONTH LEAD, ASSITANCE WITH DESIGN, AVAILABLE NOW, LOCATE SUPPLIER, EXISTING DOMESTIC SUPPLIERS, CHINA SUPPLY CHAIN, OPTMIZE MARKET INTRODUCTION, GRAB $ ASAP

Delivery service

Makes shopping easier

Business model

DTC

OPTIMIZE CUST ACQ, CAT, CIRC, DROPS, PROSPECTS, HOUSE FILE, CREATIVE

ECOMMERCE, FUNNEL, TOP, PPC, SEO, MIDDLE, EMAIL, BOTTOM, SITE SEARCH, CART, PERSONALIZATION

WHOL

SALES MODEL, FIELD REPS, PRICING, COST TO SERVE, TRADE MARKETING

CORE, EXISTING CUST, OPPORTUNITIES, DICKS, BP/CABELAS, HD, ACADEMY, SPORTSMANS WAREHOUSE, CUSTOMER TYPES, SPECIALTY OUTDOOR, FARM SUPPLY, ECOMMERCE, AMAZON, MISC, RESTAURANT SUPPLY, PROSPECTS, OPPORTUNITIES, TSC

ADJACENT, RESTAURANT SUPPLY, MASS, WAREHOUSE CLUB, HOME IMPROVEMENT

NEW BUSINESS INITIATIVES

HOMESTEAD

RESTAURANT SUPPLY

CANADA