The big idea

1. Idea core elements

1.1. Simplicity

1.2. Need

1.3. Opportunity

1.4. Uniqueness

1.5. Vision

1.6. Focus

1.7. 4 simple ways to have a great idea | Richard St. John

2. Idea generation elements

2.1. Research

2.2. Brainstorming

2.3. Attack problem

2.3.1. Identify problems you want to solve

2.4. Intersections

2.5. Sketching

2.6. Collaboration

3. Startup ideas

3.1. Be passionate

3.2. Keep it simple

3.3. Cultivate one revenue stream

3.4. Know your customer

3.5. Know the market

3.6. Find a suitable market

3.7. Have your secret mix (unique value)

3.8. Test and retest

3.9. Share your ideas (feedback)

4. Tools to solve the identified problem

4.1. Brainstorming

4.1.1. Two types

4.1.1.1. Individual

4.1.1.2. Group

4.1.2. Brainstorming Techniques: How to Innovate in Groups

4.2. Sketching

4.2.1. Explore ideas

4.2.2. Compare ideas

4.2.3. To not lose your idea

4.2.4. Make your idea visible

4.2.5. Discuss your idea

4.2.6. Get feedback

4.3. Collaboration

4.3.1. Respect

4.3.2. Tolerance

4.3.3. Excitement

4.3.4. Focus

4.3.5. Appreciation

4.4. Identify the opportunity

4.4.1. Transition from an idea to a viable business