1. Stage 1 Experiment: The 5 Ps
1.1. Problem
1.1.1. What current, pressing problem do your people struggle with?
1.1.2. How painful is it to keep the problem?
1.1.3. How urgent is it to solve?
1.2. Product
1.2.1. What product or service solves that problem?
1.2.2. What makes it an irresistible offer?
1.2.3. Why should people not buy it?
1.3. People
1.3.1. Which people are the best candidate?
1.3.1.1. Wants and aspirations
1.3.1.2. Fears & frustrations
1.3.1.3. Desired change in self-identity
1.3.2. Who should absolutely not buy?
1.3.3. What messaging do the right people need to hear?
1.4. Process
1.4.1. What process do you follow to:
1.4.1.1. Identify the right people
1.4.1.1.1. Have a problem
1.4.1.1.2. Want a solution
1.4.1.1.3. Want it now
1.4.1.2. Create conversation about solving the problem
1.4.1.3. Create an offer, propose a deal, and make it happen
1.5. Promise
1.5.1. What concrete, measurable outcome do you promise?
1.5.2. What emotional, aspirational promise do you make?
1.5.3. What change in self-identity do you promise the buyer?
2. Task manager experiment
2.1. Growboots
2.2. StellarDev
2.3. Balz
2.4. Mairi
2.4.1. Review email xyz
2.4.2. Rewrite site copy
2.4.3. Test new app.