1. EMAIL MARKETING
1.1. TRANSACTIONAL EMAILS
1.1.1. dropped basket messages
1.1.2. purchase
1.1.3. order confirmation
1.1.4. email receipts
1.2. DIRECT EMAILS
1.2.1. promotional message
1.2.2. special offer
1.2.3. catalog of products
1.3. OPT IN EMAIL
1.3.1. drip marketing
1.3.2. market segments
2. COMMUNITIES
3. ONLINE PANELS
3.1. survey automation
3.1.1. data segmentation
3.1.2. integration with other business systems
3.1.3. custom reports
3.1.4. survey reports
3.1.5. direct access to database
3.1.6. data import
3.2. newsletters
3.2.1. design tempates
3.3. email invitations
4. LISTENING TOOLS
5. DATA MANAGEMENT
5.1. INPUT
5.1.1. ANALOG
5.1.1.1. events
5.1.1.2. phone
5.1.1.3. radio
5.1.1.4. tv
5.1.1.5. objects
5.1.1.5.1. analog to digital
5.1.1.6. nature
5.1.1.6.1. analog to digital
5.1.2. DIGITAL
5.1.2.1. promotions
5.1.2.1.1. contests
5.1.2.1.2. surveys
5.1.2.1.3. sweepstakes
5.1.2.1.4. games
5.1.2.1.5. newsletters
5.1.2.2. online
5.1.2.2.1. websites
5.2. PROCESS
5.2.1. data architecture
5.2.2. data analysis
5.2.3. data modeling
5.2.4. database managememt
5.2.4.1. data maintenance
5.2.4.2. database administration
5.2.4.3. database management system
5.2.5. data security management
5.2.5.1. data access
5.2.5.2. data erasure
5.2.5.3. data privacy
5.2.5.4. data security
5.2.6. data quality management
5.2.6.1. data cleansing
5.2.6.2. data integrity
5.2.6.3. data enrichment
5.2.6.4. data quality
5.2.6.5. data quality assurance
5.2.7. data integration
5.2.8. business intelligence management
5.2.8.1. business intelligence
5.2.8.2. data mining
5.2.8.3. data movement
5.2.8.4. data warehousing
5.2.9. contact data management
5.2.9.1. business continuity planning
5.2.9.2. marketing operations
5.2.9.3. customer data integration
5.2.9.4. identity management
5.2.9.5. identity theft
5.2.9.6. erp software
5.2.9.7. crm software
5.2.9.8. demographics