Rockstar Nights SWOT Analysis
by Sean Wallbridge
1. Solid band
1.1. Core is strong
1.2. Brand is building
1.3. Material is improving/growing
1.4. Band is gelling more than ever
2. Solid brand
2.1. Quality websites
2.2. Quality product
2.3. Fun/innovative product
2.4. Quality/growing social
3. Active/Momentum
3.1. Weekly
3.2. Unique night (Opportunity to be ‘the thing’ to do on Thursdays
3.3. Constantly improving product
4. More connections
4.1. Guests
4.2. Celebrity Guests
5. More ideas
5.1. Gags
5.2. Fun videos
6. Live AND Online
6.1. Interactivity
6.2. Scary’oke
6.3. Name that song
6.4. Need more prizing
7. Still a new concept/idea
7.1. Explain Music Bingo
7.2. Explain Live Band Bingo
7.3. Encourage others to do it?
8. Keeping it fresh
8.1. Add more songs
8.2. Add more gags
8.3. Add more visuals
8.3.1. Cameras/angles
8.3.2. Interactive/overlays
9. Strath interest?
9.1. Dwindling or just distracted? Do they consider it part of future plans?
9.1.1. Continue plan of being part of a tourist attraction
9.1.2. “Things to do in Victoria”
10. Spring is coming/Folks are sick of being inside
10.1. How do we encourage folks to come to the Strath? Clubhouse?
10.1.1. Continue social media
10.1.2. Increase/find more exciting prizing
10.2. How do we encourage folks that choose to stay home, to play with us?
10.2.1. Continue social media
10.2.2. Improve prizing