Online Mind Mapping and Brainstorming

Create your own awesome maps

Online Mind Mapping and Brainstorming

Even on the go

with our free apps for iPhone, iPad and Android

Get Started

Already have an account? Log In

BA204 Marketing Management by Mind Map: BA204 Marketing Management
0.0 stars - 0 reviews range from 0 to 5

BA204 Marketing Management

Marketing Plan

Plan

Introduction

Executive Summary

An executive summary is a report, proposal, or portfolio, etc in miniature (usually one page or shorter). That is, the executive summary contains enough information for the readers to become acquainted with the full document without reading it. Usually, it contains a statement of the problem, some background information, a description of any alternatives, and the major conclusions. Someone reading an executive summary should get a good idea of main points of the document without becoming bogged down with details.

Class format

Dialogues & Discussion

Preparation & Participation

Addressing Focus Questions

Grading Scheme

Class participation 30%

Topic Presentation 50%

Final Examination 20%

Market Survey Questionnaire

Design questions that will give information about who are the potential customers, what are their reasons for availing our offering, where do they avail, when, why they avail or why not they avail our offerings.

WHEN

The "when" question refers to any situational influences that may cause customer decision activity to vary over time, including the seasonality of the firm's service offerings and the variability in activities caused by external, or non-controllable by firm, events. The "when" question also includes more subtle influences that can affect purchasing behavior, such as: physical and social surroundings; time perceptions; the deciding to avail task; time of day; time available to search for alternatives; and what the decision to avail is intends to accomplish.

WHO

WHAT

WHY (& HOW)

The "why" question involves identifying the basic need-satisfying benefits provided by the firm's Service offerings.

WHERE

The answer to this question should clearly identify where the product/service offered by you is obtained by your target customer.

WHY NOT

Coverage

Introduction

Marketing Management Tasks