Anything You Want Summary

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Anything You Want Summary by Mind Map: Anything You Want Summary

1. 1-Sentence-Summary:

1.1. Anything You Want teaches you how to build a business that’s based on who you are, and can become anything you want it to be, rather than following the traditional paths of startup or corporate culture.

2. Favorite quote from the author:

2.1. "Most people don't know why they're doing what they're doing. They imitate others, go with the flow, and follow paths without making their own." - Derek Sivers

3. 3 lessons:

3.1. Improve your ideas until you can’t not turn one into a business.

3.1.1. Derek never intended to build a million dollar business.

3.1.2. In fact he’d had it before, after starting a bunch of businesses that failed.

3.1.3. But he never stopped improving his ideas and practicing his creative muscles. The only way to hit an idea that will not only take you, but a lot of other people by storm, is to keep improving them.

3.1.4. A great indicator that you’re on to something is when you get a lot of good feedback on your idea, instantly. For example, when Derek put his own CD up for sale on his website, his friends thought it was such a great idea, that they asked him to put theirs up too. When lots of people want to get in on your idea early on, that’s a good sign you have a winner. Derek was almost forced to start CD Baby, because so many people asked him to help with selling their CDs.

3.1.5. Only when you’re idea gets such great feedback that you almost can’t not start it, then it’s time to think about building a business.

3.2. You don’t need funding, start without it.

3.2.1. Money isn’t what’ll help your idea grow.

3.2.2. When your idea helps people, and they love it so much they’ll tell all their friends, that’s when you grow.

3.2.3. Having zero money to begin with can thus become a huge advantage, because it keeps you focused on giving your customers the best experience, and doing everything you can to serve them.

3.2.4. Start with the resources you have, and be creative in solving problems.

3.2.5. It’s about making do instead of excuses.

3.3. Do delegate, but don’t overdo it.

3.3.1. Not delegating can have a severe consequence: burning out. You take on more than you can handle and eventually end up collapsing from all the stress

3.3.2. In order to know what to delegate and when, keep a list of all recurring problems. That way you can come up with instruction manuals on how to solve them (video tutorials are great) and then hand them over to people you trust with the task, whether they are your employees or virtual assistants.

3.3.3. However, you can also delegate too much, especially when there’s not enough trust or control. An example:

3.3.4. A solid middle ground is to entrust processes you can afford to let go with people you trust, and let them know you have faith in them, while simultaneously establishing a control mechanism, like a monthly check-in, to make sure things don’t spin out of control.

4. What else can you learn from the blinks?

4.1. How to keep your idea simple with very few numbers involved

4.2. Why it’s important to cater to a specific audience and not please everyone

4.3. How to make important business decisions, without having to decide

4.4. When to not start a business

4.5. Why a business is always personal

5. Who would I recommend the Anything You Want summary to?

5.1. The 17 year old with big eyes from reading startup world news, the 47 year old with a passion for coding helpful apps, but who feels overwhelmed by all the marketing and business advice out there, and anyone who wants to start a business as an introvert.