Business Level Strategy

This is my Conceptual Map about the Business Level Strategies of a firm

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Business Level Strategy by Mind Map: Business Level Strategy

1. Differentiation Strategy

1.1. A broad differentiation strategy

1.1.1. Unique brand

1.1.2. Unique business

1.2. Something others don't have

1.3. Uniqueness

1.4. Focused differentiation strategy

1.4.1. Unique features of a product

1.4.2. Unique feutres of a service

2. Integrated Strategy

2.1. Horizontal Integration

2.1.1. They unite

2.1.2. Increase economies

2.1.3. Same production level

2.1.3.1. Example: Facebook & Insta

2.1.4. 2 similar concerns

2.2. Gain Control

2.3. Control suppliers &/or competitors

2.4. Vertical Integration

2.4.1. Control over suppliers

2.4.2. Control process

2.4.3. Improve efficiencies

2.4.3.1. Example: Netflix

2.4.4. Retail locations

2.4.5. Reduce costs

3. Low Cost Strategy

3.1. Understand Costs

3.2. Reduce Costs

3.3. Competitors reduce too

4. Cost Leadership

4.1. Competitive Advantage

4.2. Higher returns

4.3. Higher relative market share

5. Actions

6. Competitve Advantage

7. Above average returns

8. Resources