Google Announcement Privacy First

1. Blog Article Future of Advertising Sean Downey März 2021

1.1. "Privacy First" World

1.2. ..once third-party cookies are phased out, we will not build alternate identifiers to track individuals as they browse across the web, nor use them in our products...

1.3. ...Advances in aggregation, anonymisation, on-device processing, and other privacy-preserving technologies show a clear path away from individual identifiers....

1.4. Federated Learning of Cohorts (FLoC) algorithm ->

1.4.1. future of advertising without third-party cookies

1.5. ...Google will continue to support first-party relationships on our ad platforms for partners, allowing them to connect directly with their own customers. And we’ll deepen our support for solutions that build on these direct relationships.

1.5.1. Consumer behaviours are changing: 3 ways first party data can help you stay on top

1.6. web products will be powered by privacy-preserving APIs

1.6.1. FLoC Paper

2. Blog Article Privacy First Web David Temkin 3rd of March 2021 ex Brave Browser

2.1. Headline I: Charting a course towards a more privacy-first web

2.2. ...growing concerns people have about their privacy and how their personal identity is being used...

2.3. Privacy Sandbox

2.4. Today, we’re making explicit that once third-party cookies are phased out, we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products.

2.5. Headline II: Privacy innovations are effective alternatives to tracking

2.6. ...Advances in aggregation, anonymization, on-device processing and other privacy-preserving technologies offer a clear path to replacing individual identifiers....

2.7. Chrome intends to make FLoC-based cohorts available for public testing through origin trials with its next release this month

2.7.1. expect to begin testing FLoC-based cohorts with advertisers in Google Ads in Q2

2.7.2. Privacy Sandbox Chrome

2.7.2.1. ..first-party treatment of a company’s owned and related domains...

2.8. Headline III: First-party relationships are vital

2.9. We will continue to support first-party relationships on our ad platforms for partners, in which they have direct connections with their own customers. And we'll deepen our support for solutions that build on these direct relationships between consumers and the brands and publishers they engage with.

2.10. ..that means an end to not only third-party cookies, but also any technology used for tracking individual people as they browse the web...