1. Family Owned
1.1. Community Oriented
1.1.1. local markets
1.1.1.1. word of mouth
1.2. 4 generations
1.2.1. Small town
2. Baking
2.1. Cupcakes
2.1.1. Cookies
2.1.1.1. Pastries
2.1.1.1.1. Pies
2.2. Baking Tips
2.2.1. Cupcake tips
2.2.1.1. Cake tips
2.2.1.1.1. Candy making tips
3. Women Owned
3.1. Women's History Month
3.1.1. Emily Knappen
3.2. Women Owned Campaigns
4. Michigan Made
4.1. Augusta Michigan
4.1.1. Battle Creek Michigan
4.1.1.1. West Michigan
4.1.1.1.1. Kalamazoo
4.2. Grand Rapids MI
4.2.1. Lansing
4.3. Mitten State
4.3.1. Sense of Community
4.3.1.1. Great Lakes
4.3.1.1.1. Beauty
5. Homemade
5.1. Baking from Home
5.1.1. Recipes
5.1.1.1. Baking Tips
5.2. Family
5.2.1. Holidays
5.2.1.1. Thanksgiving
5.2.1.1.1. Easter
6. Small Business
6.1. local businesses
6.1.1. Market on Michigan Avenue
6.1.1.1. The Victorian Bakery
6.1.1.1.1. Salut Market
6.2. Farmers Markets
6.2.1. locally grown
6.2.1.1. local produce
7. Holidays
7.1. Food Holidays
7.1.1. Easter
7.1.1.1. Spring Time
7.1.1.1.1. Eggs
7.2. Memorial Day
7.2.1. American Holidays
7.2.1.1. Lent
7.2.1.1.1. Paczki
7.3. Summer Time
7.3.1. Local Festivals
8. Quality
8.1. products
8.1.1. good for baking sweets
8.1.1.1. not for breads normally
8.2. wholesale
8.2.1. personal use
8.2.1.1. not gluten free
9. Marketing
9.1. Facebook focus
9.1.1. Focus on West Michigan
9.1.1.1. Battle Creek
9.1.1.1.1. Augusta
9.2. Boost posts
9.2.1. Easter Contests
9.2.1.1. Egg Dectorating Contest
9.2.1.1.1. Easter Baking Contest
9.3. Creative posts
9.3.1. baking tips
9.3.1.1. memes
9.3.1.1.1. baking quotes
9.4. Audience?
9.4.1. Locals
9.4.1.1. Bakers
9.4.1.1.1. Bakeries