Online Mind Mapping and Brainstorming

Create your own awesome maps

Online Mind Mapping and Brainstorming

Even on the go

with our free apps for iPhone, iPad and Android

Get Started

Already have an account? Log In

eCommerceMasterPlan 1.8: Your 3 Steps to Successful Online Selling by Mind Map: eCommerceMasterPlan 1.8:
Your 3 Steps to Successful Online
Selling
5.0 stars - 12 reviews range from 0 to 5

eCommerceMasterPlan 1.8: Your 3 Steps to Successful Online Selling

Step 1: What sort of eCommerce Business Are You?

Chapter 1: Identifying your eCommerce Business Structure

Online Only

Mail Order

Big Bricks and Clicks

Boutique Bricks and Clicks

PiggyBack

Niche PiggyBack

Full Multichannel

Chapter 2: Identifying the Scale of Your Product Range

Niche

In the Middle

Department Store

Chapter 3: Differentiating Your Business

Customer Service

Knowledge and Information

Customer Base Size

Brand

Products

Price

Delivery and Returns

Step 2: Establishing the Core Foundations

Chapter 4: Building the Right Website

Do you need a website?

Right first time

Your Own Website, How to run a Build Project, key functionality, Tracking, CMS, Integration, Promotions, SEO

PiggyBackers Websites, What to consider, How to choose, How to run them

All Websites, 3 Roles, Attract, Convert, USP / Brand, Barriers to Conversion, Merchandising, Fulfilment, Design

Chapter 5: Building your Business for Profit and Growth

The numbers, Margin, Scale, Forecasting, Cashflow, P&P, ROI, Customer Lifetime Values

Measure, Monitoring - Dashboar, Analytics, Website analytics, Each tool's analytics, Attribution Debate

Optimisation

Chapter 6: Selecting your Products and Promotions

Products, Range, Optimise, Complex Mix, Buying vs Merchandising, Timelines, Influences on Products, marketing, money, website, Forecast and cashflow, Information

Promotions, Make it easy, Margin = easy for you, Simple = easy for customer, Blanket Offers, Postage and Returns, Codes, Multibuys, Free Gifts, Segmentation, By channel, By customer group, Not necessarily financial, Prizes, Charity, Time bound, Last available, Preview, New

Step 3: I Have Build it: Why Haven't They Come? (aka Marketing!)

Chapter 7: Researching your Marketing Plan

Objectives

Chapter 8: Creating your Marketing Plan

Chapter 9: Test, Measure and Optimise your Marketing

See eCommerce Marketing for full details of what marketing you should be using

Support Materials

Free

Workbooks & Buides

9 Part Video Ciourse: Create Your eCommerce MasterPlan Online Training Course