Unit 2: External information system

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Unit 2: External information system 作者: Mind Map: Unit 2: External information system

1. Business partner information.

1.1. Business partners are critical to any business. Some examples are: suppliers, payment processing companies, customer service companies or companies that assist in the delivery of your business.

1.1.1. Today several companies share key data with their business partners. Information sharing is key and being able to gather information and exchange information properly is fundamental to the smooth running of a business. An example of this is ERP systems.

2. Data subscription services.

2.1. Today, numerous companies and government agencies supply almost all business sectors with data on demographic, economic, technological, social and political events and activities.

2.1.1. Basically, we can classify the secondary information providers into three types

2.1.1.1. Government agencies.

2.1.1.1.1. Some government agencies provide relevant information for marketing such as population and industrial censuses. As well as surveys for the benefit of demographic, social and economic trends.

2.1.1.2. Private data providers.

2.1.1.2.1. For a fee, some companies sell your data to their subscribers.

2.1.1.3. Online data services.

2.1.1.3.1. The Internet offers an overwhelming assortment of databases and other sources of secondary information, many at no cost to the user.

3. Single source data services

3.1. Nowadays, an important source for databases are scanners, electronic devices at the cash registers of stores that read the bar code of each item purchased. But other companies have taken advantage of this and have created databases to manage this information, for example by sampling families to maintain a demographic profile, electronically monitoring television viewership, recording grocery purchases through a combination of ID numbers and optical readers.

4. Market research agencies in Mexico

4.1. Market research is a subsystem of the information system and as such is another tool for studying market problems and opportunities.

4.1.1. Sei - Investigación de Mercados.

4.1.2. Questudies

4.1.3. INMEGA Investigación de Mercados, S.C.

4.1.4. TAG Strategy Partners, S. C.

4.1.5. SERVIMER RESEARCH

4.1.6. Acertiva Investigación de Mercados S.C.