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How do we create engaging and effective learning content? by Mind Map: How do we create engaging and
effective learning content?
4.5 stars - 2 reviews range from 0 to 5

How do we create engaging and effective learning content?

This mindmap will form the basis for facilitated discussions at the eLearning Network conference on 'Creating Engaging and Effective Content' on 8 May, London UK. Follow the link for more info. Feel free to add to it even if you won't be attending the conference.



How do we do a TNA?

Plain English

Content must be easy to understand

Well structured

Or should we challenge learners - why should we spoon-feed them?

John Hattie research suggests getting things wrong & working out why is critical to value added

In a style of language the learner speaks

Meaningful and memorable

Learner has to work with each new idea through practice exercises, cases, sims, etc.

Reduce barriers - eg accessibility good practice

Accessibility awareness

Good practice with Dcuments, PPTs, Audio, Video

Text, graphics, audio and other media should be used appropriately

The Six Principles of Effective eLearning by Richard Mayer / Ruth Clark

Don't use stories, suspense or drama??? What about people's emotions?, Emotion as a memory hook - a song evoking vivid feelings and memories from years before, a story sticking in your head for years.

Content accessibility and flexibility is critical

This is ideally built into the content creation tool (eg Xerte) since tutors won't be experts

Which e-learning theories are worth their salt?


Andragogy - yes

Constructivism - yes

Behaviourism - maybe not

Cognitivism - maybe not

more useful to look at models of learning not overall schools of thought

Kolb, Honey & Mumford Learning Styles


Zone of proximal development

Visual, Auditory, Kinesthetic

use of metaphor

None of them?

Intead look at how the brain works

depends on the content & context

not if you use them prescriptively

See John Hattie work on Value Added of different interventions.

Who are the leading thinkers on this?

Michael Allen

What books would people recommend?

Patrick Dunn - speaker at the event

Cathy Moore - Dump the Drone

Action mapping

The 60 - minute masters - Clive Shepherd

Ruth Clark

Neil Lasher

Nick Shackelton-Jones

The use of emotion and storytelling


Positive, Doesn't have to be shocking to be effective

Negative, Challenging feeling, Fear, Used as a motivator to do something

Have to be extreme, E.g. NSPCC Adverts, Build on feelings about children, Use of things like fonts/styles, Use of language, Shock expectations, FCUK, Provoke emotions to..., Increase retention, Issues, Can be challenged, Don't want to upset, Do want to make people uncomfortable

Goals, Memorable content, Learners clear they have learnt something, Learners feel safe making mistakes, Needs to be directed, About wording, You 'will' be able to, Rather than 'should' be able to


Episodic memory - easy to remember

Relate to past experiences

Have learners work together to create own stories

Use of interactive scenarios

The use of the same characters throughout a course

Use of cliffhangers

Elicit stories, anecdotes and jokes from subject experts

Not always necessary - use it sparingly

Real stories/experience, People pay attention

Buchs, Quellenweg 21


How do we find out their learning styles and needs?

2.5 Zi

Study times/Run times

Don't reward for longevity, reward for brevity - Get rid of the price per hour metrics - they encourage bad design and poor learner engagement

(AMcN) Learner's contributing to content creation

It requires more understanding to create good content than consume it.

What part can social media play?

Means of delivery?


Peer-to-peer interaction

Controlled chaos

Evolving technology

What will stay?

How to keep up?


Clarity of use in e-l strategy

Cascading use of

in controlled environment

not a learning tool


Informal learning

Reinforcing and supporting learning

Serious games

Generation Y

Gaming culture

Immersive 3D

Virtual patients

Health & safety


Finding the right use


Cultural shift

Need good underlying learninig

Risk of interface as a barrier


if you are going to shoot at least have blood

don't learn to play the game

Distracting from the learning


AMcN What tools are affordable, available and easy to use?




the use of media and interactivity


Audio, why audio?, limitations from pc's, can you rely on sound because of this?, pod casts in conjunction with lectures, sound replicating what is on screen or used in conjuction with text., Guidance suggests you should not read out what is on screen, Transcript, rules

Video, caters for different learning styles and language skills when used in conjuction with transcript., suits scenario based training in combination with branching

images, use of images vary depending on audience, should serve a purpose, adds interest


needs to be purpose full, Gives Feedback, Allows collaboration, Encourages creativity

social networking, allowing students to discuss learning

if tool training it will be crucial

open ended scenarios (explore/find out)

Needs to be accessible - eg Xerte allows drag and drop for non-mouse users.