Approaches to Popular Culture

1. Functionalist

1.1. culture functions as the social glue that generates solidarity and cohesion within human groups and societies

1.1.1. Fans of the same sports team

2. Interaction

2.1. emphasizes the power that informal processes like word of mouth and peer influence enjoy in the cultural marketplace

2.1.1. I reccommend a hairstyle that I really like and refer a friend to my hairstylist.

3. Critical

3.1. the ascendance of certain kinds of pop culture can be explained primarily in terms of their ability to reflect and reinforce the enormous economic and cultural power of the mass media industry

3.1.1. Last season’s fashions are so last season