Personalized Marketing Services

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Personalized Marketing Services by Mind Map: Personalized Marketing Services

1. Benefits

1.1. Create consistency across channels

1.2. Get relevant content

1.3. Improved customer experience

1.4. Increase brand loyalty

1.5. Analytics platform

1.6. Receive valuable suggestions

1.7. Drive Revenue

2. Meaning

2.1. Also known as Marketing Personalized

2.2. One to One Marketing

2.3. Different from traditional marketing

2.4. Casting a wide net to earn small no.of customers

2.5. More Sophisticated

2.6. Individual Prospects

3. Why Personalized Marketing

3.1. It offers personalized experiences

3.2. Bored of traditional marketing

3.3. Customers want businesses to solve their problems

3.4. Personalization appealing

4. Tools

4.1. Analytics platform

4.2. Data Management platform

4.3. Post click landing page platform

4.4. Email Marketing Platform

4.5. Tag Management Platform

4.6. Demand Side Platform

4.7. Customer Relationship Management Software (CRM)

5. Challenges

5.1. Finding the right technology

5.2. Time and Resources

5.3. Creating A Single Customer View

5.4. Implementing smart segmentation

6. Strategies

6.1. Know their needs

6.2. Flipped the channel as meaningless ads permeated their lives

6.3. Anticipate their future needs

6.4. Purchasing behaviour

7. Examples

7.1. Shutterfly

7.1.1. Allows to create canvases , photobooks, calendars ,etc

7.1.2. Allows to create own photo laminated onto them

7.2. Snapchat Bitmoji

7.2.1. Snapchat launched Bitmoji in 2016

7.2.2. Used to create cartoonish avatars ,can post stories , etc

7.3. Iberia Airlines

7.3.1. Legally incorporated as Iberia

7.3.2. It operates an international network of services