Multi Variant Optimization

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Multi Variant Optimization by Mind Map: Multi Variant Optimization

1. Retargeting

1.1. Frequency

1.2. Prospecting

2. Size

2.1. 160x600

2.2. 300x250

2.3. 336x280

2.4. 728x90

3. Week Day

3.1. Monday

3.2. Tuesday

3.3. Wednesday

3.4. Thursday

3.5. Friday

3.6. Saturday

3.7. Sunday

4. Time

4.1. 0:00 to 4:00

4.2. 4:00 to 6:00

4.3. 6:00 to 8:00

4.4. 8:00 to 10:00

4.5. 10:00 to 12:00

4.6. 12:00 to 14:00

4.7. 14:00 to 16:00

4.8. 16:00 to 18:00

4.9. 18:00 to 20:00

4.10. 20:00 to 22:00

4.11. 22:00 to 24:00

5. Creative Style B

5.1. Media Plan

5.1.1. nytimes.com

5.1.2. cnn.com

5.1.3. babycenter.com

5.1.4. parenting.com

5.1.5. bhg.com

5.1.6. wallstreetjournal.com

5.1.7. faebook.com

5.1.8. youtube.com

5.1.9. restaurants.com

5.1.10. cracked.com

5.1.11. deviantart.com

5.1.12. oprah.com

5.1.13. huffingtonpost.com

5.1.14. msnbc.com

5.2. Contextual Targeting

5.2.1. Contextual 1

5.2.2. Contextual 2

5.3. Behavioral Targeting

5.3.1. Behavioral 1

5.3.2. Behavioral 2

6. Creative Style A

6.1. Media Plan

6.2. Contextual Targeting

6.3. Behavioral Targeting

6.4. Retargeting