Multi Variant Optimization
by Steve Han
1. Retargeting
1.1. Frequency
1.2. Prospecting
2. Size
2.1. 160x600
2.2. 300x250
2.3. 336x280
2.4. 728x90
3. Week Day
3.1. Monday
3.2. Tuesday
3.3. Wednesday
3.4. Thursday
3.5. Friday
3.6. Saturday
3.7. Sunday
4. Time
4.1. 0:00 to 4:00
4.2. 4:00 to 6:00
4.3. 6:00 to 8:00
4.4. 8:00 to 10:00
4.5. 10:00 to 12:00
4.6. 12:00 to 14:00
4.7. 14:00 to 16:00
4.8. 16:00 to 18:00
4.9. 18:00 to 20:00
4.10. 20:00 to 22:00
4.11. 22:00 to 24:00
5. Creative Style B
5.1. Media Plan
5.1.1. nytimes.com
5.1.2. cnn.com
5.1.3. babycenter.com
5.1.4. parenting.com
5.1.5. bhg.com
5.1.6. wallstreetjournal.com
5.1.7. faebook.com
5.1.8. youtube.com
5.1.9. restaurants.com
5.1.10. cracked.com
5.1.11. deviantart.com
5.1.12. oprah.com
5.1.13. huffingtonpost.com
5.1.14. msnbc.com
5.2. Contextual Targeting
5.2.1. Contextual 1
5.2.2. Contextual 2
5.3. Behavioral Targeting
5.3.1. Behavioral 1
5.3.2. Behavioral 2