1. Getting Started
1.1. Signup
1.1.1. First Name, Last Name
1.1.2. Contact Number
1.1.3. Work email
1.1.4. OTP
1.2. Setup your Account
1.2.1. Account Name
1.2.2. Industry
1.2.2.1. Category
1.2.2.2. Sub Category
1.2.3. User Management
1.2.3.1. Invite Colleagues
1.2.4. Legal Details
1.2.5. Financial Details
1.2.5.1. Bank Account
1.2.5.2. Credit Cards
1.2.6. Addition optional details
1.2.6.1. Org Size / Marketing team size
1.2.6.2. Marketing Challenge
1.2.6.3. Annual Turnover
1.2.7. Referrals
1.2.7.1. Referral Status
1.2.7.2. Discounts
1.2.8. Billing and Invoice
1.3. Manage Your Brands
1.3.1. Brand One
1.3.1.1. Purpose / Vision / Mission
1.3.1.2. Brand Promise
1.3.1.3. Value Proposition
1.3.1.4. Target Audience
1.3.1.5. Market
1.3.1.6. Retention & Reasons
1.3.1.7. GALE Cards
1.3.2. Brand two
1.4. Setup your profile
1.4.1. Profile of a Marketer (Behance)
1.4.1.1. Keep Private, Public
1.4.1.2. Follow
1.4.1.3. Publish Thoughts
1.4.1.4. Display Work / Case Studies
1.4.1.4.1. Post Challenges
1.4.2. Connect with Linkedin
2. GALE Digital Marketing Academy
3. Ads Manager
4. Budget Management
5. Analytics
6. Manage Your Online Presence
6.1. Website
6.1.1. Yes
6.1.1.1. Website 1
6.1.1.1.1. Connect Google Analytics
6.1.1.1.2. Conduct a website Audit
6.1.1.2. Website 2
6.1.2. No
6.1.2.1. Do you want one?
6.1.2.1.1. Capture lead
6.1.3. Skip
6.2. Mobile App
6.2.1. Yes
6.2.1.1. ioS
6.2.1.1.1. Conduct an audit
6.2.1.2. Android
6.2.1.2.1. Conduct an audit
6.2.2. No
6.2.2.1. Do you want one?
6.2.2.1.1. Capture lead
6.2.3. Skip / Do it later
6.3. Social Media
6.3.1. yes
6.3.1.1. Facebook
6.3.1.1.1. Personal
6.3.1.1.2. Business
6.3.1.2. Twitter
6.3.1.3. Linkedin
6.3.1.3.1. Personal
6.3.1.3.2. Business
6.3.1.4. Youtube
6.3.1.5. Instagram
6.3.1.5.1. Personal
6.3.1.5.2. Business
6.3.1.6. Google my business
6.3.1.7. Google Maps
6.3.1.8. Pinterest
6.3.2. No
6.3.2.1. Do you want help in setting up your channels?
6.4. Blogs
6.4.1. Medium
6.4.2. Linkedin
6.5. Search
6.5.1. SEO
6.5.1.1. Keywords
6.5.1.1.1. Analysis
6.5.1.1.2. Daily Rankings
6.5.1.1.3. Keyword Ideas
6.5.1.1.4. Content Ideas
6.5.1.2. Website Audit
6.5.1.2.1. Speed Analysis
6.5.1.2.2. Audience
6.5.1.2.3. Acquition
6.5.1.2.4. Conversions
6.5.1.2.5. Page Analysis
6.5.1.3. Competitor Analysis
6.5.1.3.1. Solicit Competitor Websites
6.5.1.3.2. Do a comparison
6.5.1.3.3. Provide action items
6.5.1.4. Backlinks
6.5.1.5. Search Engine Result Page
6.5.1.6. Page score
6.5.1.7. Page Speed
6.5.2. SEM
6.6. Marketplaces
6.6.1. Amazon
6.6.2. Flipkart
6.6.3. Zomato
6.6.4. Indiamart
6.6.5. Udaan
6.7. Messaging
6.7.1. Whatsapp
6.7.2. SMS
6.7.2.1. DLT Integration
6.7.2.2. Content Templates
6.7.2.3. ID Management
6.7.2.4. Broadcast
6.7.2.5. Campaign
7. Listen
7.1. Dashboard / Topic
7.1.1. Setup
7.1.1.1. Keywords to include
7.1.1.1.1. AND/OR logics
7.1.1.2. Keywords to mute
7.1.1.3. Channels to listen to
7.1.2. Gather Posts
7.1.2.1. List View
7.1.2.2. Chronological
7.1.2.3. Most Engaging
7.1.2.4. Max Reach
7.1.2.5. Trending
7.1.2.6. Category Filter
7.1.3. Internal Actions on Post
7.1.3.1. Assign Owner
7.1.3.2. Categorise (Testimonial, Complain, feedback, etc)
7.1.3.3. Define SLAs
7.1.3.4. Email Triggers and Notifications
7.1.3.5. Flag/s
7.1.3.6. Customer's comment
7.1.4. Analyse
7.1.4.1. Demographics
7.1.4.2. Sentiment analysis
7.1.4.3. Channel Analysis
7.1.4.4. Influencers & Detracters
7.1.4.5. Keyword Tag Clougs
7.1.4.5.1. drill down to view content
7.1.4.5.2. drill down to view tag clouds
7.1.5. Internal Actions on People
7.1.5.1. Convert to lead
7.1.5.2. Watch for more
7.1.5.3. Mark as detracter
7.1.5.4. Assign an owner
7.1.5.5. Categorize / Segment
7.1.5.6. Is Customer
7.1.5.7. Add phone number, location, etc.
8. Engage Audience
8.1. Posts
8.1.1. List View
8.1.2. Most Engaging
8.1.3. Max Reach
8.1.4. Trending
8.1.5. Category Filter
8.2. People
8.2.1. Influencers
8.2.2. Top commenters
8.2.3. Max Likes
8.2.4. Most Negative / Detracters
8.3. Internal Actions on Post
8.3.1. Assign Owner
8.3.2. Categorise (Testimonial, Complain, feedback, etc)
8.3.3. Define SLAs
8.3.4. Email Triggers and Notifications
8.3.5. Flag/s
8.3.6. Customer's comment
8.4. Action on Posts
8.4.1. Comment, Like, Share (RT)
8.4.2. View Profile
8.4.3. RT
8.5. Internal Actions on People
8.5.1. Convert to lead
8.5.2. Watch for more
8.5.3. Mark as detracter
8.5.4. Assign an owner
8.5.5. Categorize / Segment
8.5.6. Is Customer
8.5.7. Add phone number, location, etc.
8.6. Action on People
8.6.1. DM
8.6.2. Follow
8.7. Publish Content
8.7.1. Create a post
8.7.1.1. Rich Content Editor
8.7.1.1.1. Image
8.7.1.1.2. Location
8.7.1.1.3. Emojis
8.7.1.1.4. Import content from Content Library
8.7.1.2. Select channels to post
8.7.1.3. Preview (for each channel)
8.7.1.4. Targetting (for each channel)
8.7.1.5. Schedule / Post
8.7.1.6. Suggestions
8.7.1.6.1. Optimal Time
8.7.1.6.2. Expected Engagement
8.7.1.6.3. Budget to boost
8.7.1.7. Drafts
8.7.1.8. Categorize (Regular, Question, Giveaway, Contest, Game, Information, Reshare, CYO)
8.7.2. Content Library
8.7.2.1. Archieve
8.7.2.1.1. All Posts
8.7.2.1.2. All Creatives
8.7.2.2. Content Ideas
8.7.2.2.1. Keyword based post suggestions
8.7.2.3. Image Library
8.7.2.3.1. Keyword based image suggestions
8.7.3. Calendar
8.7.3.1. Calendar View
8.7.3.2. Queue View
8.7.3.3. Easy Rescheduling (Drag Drop)
8.7.4. Content Approval Flow
8.7.4.1. Property Manager > Brand Manager > Account Manager
8.7.4.2. Edit, Reschedule, Post
8.7.4.3. Delete post-live
8.7.4.4. Rejected, Pending Reviews