Volunteer Funnel

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Volunteer Funnel by Mind Map: Volunteer Funnel

1. What they want

1.1. To make a difference

1.2. to feel their skills are valued

1.3. Timely feedback

1.4. Predictable work rhythms

1.5. A cause they feel empowered to represent

1.6. (North American or Canadian) work experience

1.7. A sense of community

1.8. Fun

2. How they get here

2.1. Indeed ads and other volunteer listings

2.2. Goodwork postings

2.3. Referred by other volunteers

2.4. Moved by hearing about us

2.5. PF website

2.6. Campaigns

2.7. Yoga shows

2.8. Trade shows

2.9. Scouted as translators

3. Major talent buckets

3.1. Visual

3.1.1. Branding

3.1.2. Graphics

3.1.3. Social media

3.1.4. Video editing

3.2. Written

3.2.1. PMAG writer/editor

3.2.2. PMAG proofer

3.2.3. PMAG researcher

3.2.4. Comms generalist

3.2.5. Media monitor

3.3. Research

3.3.1. Lead generation

3.3.2. Science

3.3.3. Media

3.4. Ambassadorship

3.4.1. Presentations

3.4.2. Social advocacy

3.4.3. Group leadership

3.4.4. Yoga shows and trade shows

3.4.5. Outreach of all kinds

3.5. Administrative

3.5.1. Operations support

3.6. Translator

3.6.1. Treaty/legal translations

3.6.2. PMAG/blog translations

3.6.3. Song translations

3.6.4. Campaign specific translations

4. What the course needs to establish

4.1. Why interconnection is the vital shift every human must make

4.2. Why MAPS is the single most important intervention on the plant

4.3. How absolutely urgent MAPS is

4.4. Why they want to get involved

4.5. How to be involved in brand

4.6. Who Parvati is and why she matters

4.7. Uplift people while doing so