EDMA Marketing

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EDMA Marketing by Mind Map: EDMA Marketing

1. BRAND

1.1. Strategy

1.1.1. Brand positioning

1.1.1.1. in progres - Nasii

1.1.2. Brand Story

1.1.2.1. in progres - Nasii

1.2. Naming

1.2.1. Product naming

1.2.1.1. in progres - Nasii

1.2.2. Company naming

1.2.2.1. done

1.3. Visual identity

1.3.1. Logo

1.3.2. Guidelines

1.3.2.1. name, key phrases, symbos, colors, equipment work employees factory, documents

1.3.2.1.1. Nume speciale pentru angajati Edmartians vezi hartalega hartanians

1.4. Packaging

1.4.1. Product box design

1.4.1.1. In progress Nasii

1.4.2. Sample packaging design

1.4.2.1. in progress Nasii

2. CONTENT STRATEGY

2.1. Website blog

2.1.1. weekly articles

2.1.1.1. monthly review prioritizat, news, statistics, announcements, about industry, about scam, products education, EDMA vs competition, tips for buyers etc

2.1.1.1.1. to be done

2.2. Social Media

2.2.1. Facebook

2.2.1.1. 2 posts/ day on Facebook Page

2.2.1.1.1. Rule 10/20/70 so 10% promotional content and sales , 20% shared content, 70% brand content

2.2.1.2. Minimum 1 Post per day on Facebook Group Gloves administrated by EDMA

2.2.1.2.1. Shared content and comments about industry specifics

2.2.2. Google My business

2.2.2.1. weekly articles, good structure, professional style, relevant information, statistics etc

2.2.2.1.1. to be done

2.2.3. Linkedin

2.2.3.1. 2 articles/ week

2.2.3.1.1. weekly articles, good structure, professional style, relevant information, statistics etc news, statistics, announcements, about industry, about scam, products education, EDMA vs competition, tips for buyers etc

2.2.4. Twitter

2.2.4.1. once a week short tweet

2.2.4.1.1. to be done

2.3. Webinars

2.3.1. monthly si programare cu 2 luni in avans. anuntat pe grupurile relevante FBQ si Linkedin

2.4. Email campaigns

2.4.1. related to sales strategy

2.4.1.1. Potential customers email

2.4.1.1.1. we have a funnel structure

2.4.1.2. Professional clients email

2.4.1.2.1. we need email content

2.4.1.3. Newsletter

2.4.1.3.1. weekly newsletter about gloves, edma, industry etc

2.5. Video

2.5.1. minimum 10 videos on Edma's Youtube channel and 1 video per week after

2.5.1.1. monthly review, video with deliveries, product comparation with competitors, vlog, factory video etc, interviews with doctors or other users and so on

2.5.1.1.1. to be done

2.6. Photography

2.6.1. Product-people photography for site content and social media.

2.6.1.1. To define profile person

2.6.1.1.1. to be done

2.7. PR communicates / announcement

2.7.1. Press release content

2.7.1.1. to be done

2.7.2. Establish a list of free press release websites

2.7.2.1. to be done

2.8. Articles for different websites and forums

2.8.1. to be done

2.8.2. Reddit

3. DIGITAL ECOSYSTEM

3.1. Linkedin

3.1.1. Company profile

3.1.1.1. done

3.1.2. Grup Linkedin

3.1.2.1. to be done

3.2. Facebook

3.2.1. Facebook page

3.2.1.1. done

3.2.2. Facebook group EDMA

3.2.2.1. to be done

3.2.2.1.1. de evitat oamenii pe care nu ii putem controla de lamurit cum facem verificarea etc

3.3. Google

3.3.1. Google my business

3.3.1.1. to be done, we need to have an official number and adresa fizica folosim cea din Arizona

3.3.1.1.1. to be done

3.4. Youtube channel

3.4.1. to be done, we need an official email adress

3.5. Twitter

3.5.1. to be done

3.6. B2B portals

3.6.1. partially done

3.6.1.1. not started yet for top 100 portals

3.6.2. payment decision

3.7. Tik Tok

3.7.1. to be done

3.8. Reddit

3.8.1. to be done

3.9. Craigslist

3.9.1. to be done

4. WEBSITE

4.1. SEO

4.1.1. Keyword analyse

4.1.1.1. Implement keyword and titles

4.1.1.1.1. to be done

4.1.2. Ranking and backlinks

4.1.2.1. to be done

4.2. Facebook pixel integration

4.2.1. to be done after redesign

4.3. Google integration

4.3.1. Analytics

4.3.2. Global tag

4.4. Content

4.4.1. in progress - Nasii

4.5. Design

4.5.1. in progress - Nasii

4.5.2. sectiuni in site cu industriile carora ne adresam hoteluri, medical, protection etc

5. PAID & PRESS

5.1. Search campaigns Google ads

5.1.1. to be done

5.2. Discovery campaings Google Ads custom list

5.2.1. to be done

5.3. Facebook ads - custom audience

5.3.1. to be done after we have the customer base

5.4. Retargeting/Remarketing website visitors

5.4.1. to be done after we have the customer base

5.5. Influencers

5.5.1. establish a list of influencers

5.5.1.1. to be done

5.6. Linkedin Ads