LOGO

1. 5 Tips for an effective LOGO design

1.1. 1. Spending enough time to about the company

1.2. 2. Use color scheme

1.3. 3. Spend time sketching

1.4. 4. Split your perspective into 2 side - designer and client. *Work for brand, not the client.

2. 5 Common mistakes in LOGO design

2.1. 1. Suitability - Create a logo to satisfied the owner.

2.2. 2. Designing LOGO in bitmap - The bigger you make , low quality it will be.

2.3. 3. Making logo too complex - Make it simple, don't over complicate it.

2.4. 4. Using stock image in designing logo - Cannot use stock image (100% Original)

2.5. 5. Use DIY LOGO - Professional designer will not use shortcut to create a logo. *Value of artwork depends on how you work on it

3. What is LOGO?

3.1. 1. Recognition of organisation

3.2. 2. Sign of identity

3.3. 3. Symbol convey a message

4. 5 Basics type of LOGO

4.1. 1. Symbols - Simple but bold confident manner / use in business

4.1.1. Examples : Nike, Apple

4.2. 2. Wordmark - Using unique font in designing logo

4.2.1. Examples : Cocacola, Facebook and Ebay

4.3. 3. Lettermark - Shorten the long letter/Generally use by company

4.3.1. Examples : Hewlett-Packard (HP),His Master's Voice (HMV), International Business Machines (IBM)

4.4. 4. Combination mark - wordmark and symbol in one (2 in 1)

4.4.1. Examples : Pizza Hut, Adidas, and Burger King

4.5. 5. Emblem - combination of word into frame creating the logo looks like crest

4.5.1. Examples : Harley Davidson, and Starbuck