SMALL BUSINESS BIG MARKETING

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SMALL BUSINESS BIG MARKETING by Mind Map: SMALL BUSINESS BIG MARKETING

1. WHY?

1.1. Self-help/improvement

1.2. Hobby

1.3. Entrepreneurism

1.4. Professional development

1.5. Support/encouragement

1.6. Career/financial success

1.7. Mastery

1.8. Lifelong learning

1.9. Shared experience

1.10. Collegiality

2. WHO?

2.1. Small business owners

2.2. Marketing experts

2.3. Marketing practitioners

2.4. Marketing students

2.5. Founder/host and admin

3. HOW?

3.1. Podcast episodes

3.1.1. Interviews

3.1.2. Advice

3.1.3. 'Talkback'

3.1.4. Promotion of activities, events, opportunities and useful services

3.1.5. Encouragement

3.1.6. Rewarding idea implementation

3.2. Facebook posts

3.2.1. Questions and answers

3.2.2. Surveys/polls

3.2.3. Recommendations

3.2.4. Feedback

3.2.5. Instructional material (eg. videos)

3.2.6. Brainstorms

3.2.7. Introductions

3.2.8. Ideas

3.2.9. Inspirational/motivational material (eg. quotes)

3.2.10. Promotion of activities, events, opportunities and useful services

3.2.11. Encouragement

4. WHAT?

4.1. Podcast: Small Business Big Marketing

4.2. Facebook private group: The Small Business Big Marketing Tribe

4.3. Website: Small Business Big Marketing