1. The Red line
2. Audiences
2.1. Audience Analysis and Segmentation
2.2. Content Needs
2.2.1. Expressed
2.2.1.1. Operations
2.2.1.2. Recognition
2.2.1.3. Inspiration
2.3. Supporting their voice
2.3.1. language skills?
2.4. Incentivize contribution
3. Governance
3.1. Security
3.2. Confidentiality standards- - support or create
3.3. Communicate the policy for external /social media
3.4. review and approvals
4. Cultural Guardrails
4.1. Align: corporate strategy, plans tools
4.2. Act with urgency, fast fail, 30-60-90
4.3. Collaborative
4.4. Built to last
4.5. Share up-down- across
4.6. Tone: Fun, Intuitive- avoid "smart-talk trap"
4.7. Relevant
4.7.1. targeted
4.7.2. Versioned, maintained
5. LYNN ASTALOS COMS TEAM
5.1. Karen Melville
5.1.1. Sr. Manager, Storytelling, Content & Market Intelligence
5.2. Katy Chang
5.2.1. Sr. Manager, Executive Communications
5.3. Louise Watts
5.3.1. Sr. Manager, Internal, Culture & Change Communications
5.4. Connie Dudum
5.5. Aida Jones
5.5.1. Director, Corporate Marketing & Media Relations
5.6. Anthea Franettovich
5.6.1. xecutive Assistant
6. ALERTS
6.1. new from TD IC - distribution vehicle TBD/ may include scrolling text on device, Sharepoint or digital signage, text
7. BRIEFINGS
7.1. Short SlideDo to be covered in live staff meeytings (Not discretionary?)
8. Sharepoint for doc. management?
8.1. Support the roll out with change management- share successes with cross functional counterparts
8.2. Develop guardrails for content submission, dated, versioned, author, status, confidentiality, reuse restrictions, links, footnotes
9. Sharepoint for intranet
9.1. Research and identify best practices
9.2. Drive ubiquitous adoption through aggresive change management tactics
9.3. Seed content with FAQs, training, measure utilization, liasion with IT for TD evolving requirements
10. Distribution lists for email
10.1. Establsih TD requirements for user based profiles
10.2. Establsih TD requirements for auto generating org chart with picures
11. Tools Needs
11.1. one to many
11.1.1. low touch
11.2. many to many
11.2.1. gamification?
11.2.2. incentivize ( up votes, rate etc.)
11.3. real time
11.3.1. Digital Signanage
11.4. near real time
11.5. knowledge capital
11.5.1. retrievable
11.5.2. status, author, date,auto-tagged?
11.6. Calendar and publishing guidelines
11.6.1. develop
11.6.2. communicate
11.6.3. reinforce and operationalize
12. Corporate Tool Set
12.1. NeoMentum
12.1.1. Print, monthly magazine
12.2. 30@3
12.2.1. Video, weekly
12.3. Town Halls
12.3.1. Quarterly, live
12.4. NeomX talks
12.4.1. Monthly, live and recorded
12.5. Leadership Walk Arounds
12.5.1. Potential to reinforce target, important topics