TD Internal Comms

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TD Internal Comms by Mind Map: TD Internal Comms

1. ALERTS

1.1. new from TD IC - distribution vehicle TBD/ may include scrolling text on device, Sharepoint or digital signage, text

2. BRIEFINGS

2.1. Short SlideDo to be covered in live staff meeytings (Not discretionary?)

3. Sharepoint for doc. management?

3.1. Support the roll out with change management- share successes with cross functional counterparts

3.2. Develop guardrails for content submission, dated, versioned, author, status, confidentiality, reuse restrictions, links, footnotes

4. Sharepoint for intranet

4.1. Research and identify best practices

4.2. Drive ubiquitous adoption through aggresive change management tactics

4.3. Seed content with FAQs, training, measure utilization, liasion with IT for TD evolving requirements

5. Distribution lists for email

5.1. Establsih TD requirements for user based profiles

5.2. Establsih TD requirements for auto generating org chart with picures

6. The Red line

7. Tools Needs

7.1. one to many

7.1.1. low touch

7.2. many to many

7.2.1. gamification?

7.2.2. incentivize ( up votes, rate etc.)

7.3. real time

7.3.1. Digital Signanage

7.4. near real time

7.5. knowledge capital

7.5.1. retrievable

7.5.2. status, author, date,auto-tagged?

7.6. Calendar and publishing guidelines

7.6.1. develop

7.6.2. communicate

7.6.3. reinforce and operationalize

8. Audiences

8.1. Audience Analysis and Segmentation

8.2. Content Needs

8.2.1. Expressed

8.2.1.1. Operations

8.2.1.2. Recognition

8.2.1.3. Inspiration

8.3. Supporting their voice

8.3.1. language skills?

8.4. Incentivize contribution

9. Governance

9.1. Security

9.2. Confidentiality standards- - support or create

9.3. Communicate the policy for external /social media

9.4. review and approvals

10. Cultural Guardrails

10.1. Align: corporate strategy, plans tools

10.2. Act with urgency, fast fail, 30-60-90

10.3. Collaborative

10.4. Built to last

10.5. Share up-down- across

10.6. Tone: Fun, Intuitive- avoid "smart-talk trap"

10.7. Relevant

10.7.1. targeted

10.7.2. Versioned, maintained

11. Corporate Tool Set

11.1. NeoMentum

11.1.1. Print, monthly magazine

11.2. [email protected]

11.2.1. Video, weekly

11.3. Town Halls

11.3.1. Quarterly, live

11.4. NeomX talks

11.4.1. Monthly, live and recorded

11.5. Leadership Walk Arounds

11.5.1. Potential to reinforce target, important topics

12. LYNN ASTALOS COMS TEAM

12.1. Karen Melville

12.1.1. Sr. Manager, Storytelling, Content & Market Intelligence

12.2. Katy Chang

12.2.1. Sr. Manager, Executive Communications

12.3. Louise Watts

12.3.1. Sr. Manager, Internal, Culture & Change Communications

12.4. Connie Dudum

12.5. Aida Jones

12.5.1. Director, Corporate Marketing & Media Relations

12.6. Anthea Franettovich

12.6.1. xecutive Assistant

13. Tools to Develop