PRICING STRATEGIES

1. PRICING STRATEGIES & TACTICS

1.1. Introducing a New Product

1.1.1. Penetration

1.1.2. Skimming

1.1.3. Life Cycle Pricing

1.2. Pricing Established Goods and Services

1.2.1. Odd Pricing

1.2.2. Price Lining

1.2.3. Freemium Pricing

1.2.4. Dynamic Pricing

1.2.5. Leader Pricing

1.2.6. Geographic Pricing

1.2.7. Discounts

1.2.8. Bundling

1.2.9. Optional-Product Pricing

1.2.10. Captive-Product Pricing

1.2.11. By-Product Pricing

1.2.12. Suggested Retail Prices

1.2.13. Follow-The-Leader Pricing

2. PRICING STRATEGIES & METHODS FOR SERVICE FIRMS

3. Competition and Prices

3.1. Pricing Policies

3.1.1. Generating Profit

3.1.2. Position in The Market

3.1.3. Competitor's Price

3.1.4. Value for Customers

3.1.5. Covering Expenses

4. 3 POTENT FORCES

4.1. Price Conveys Image

4.2. Focus on Value

5. PRICING STRATEGIES & METHODS FOR RETAILERS

5.1. Markup

6. PRICING CONCEPTS FOR MANUFACTURERS

6.1. Direct Costing & Pricing

6.2. Computing the Break-Even Selling Price

7. THE IMPACT OF CREDIT ON PRICING

7.1. Credit Cards

7.1.1. E-Commerce & Credit Cards

7.1.2. Debit Cards

7.1.3. Mobile Wallets

7.2. Installment Credit

7.3. Trade Credit

7.3.1. Layaway