PROMOTION

1. OBJECTIVES

1.1. Increase awareness about ethical work conditions

1.2. Increase customer retention

1.3. Increase customer loyalty

2. SALES PROMOTION

2.1. Incentives negatively affects brand image - especially of a brand with such prestige

2.2. Limits revenue earned

2.3. Able to build enthusiasm for Outland Denim

3. EVENTS

3.1. Offer exclusive offers/deals at events

3.2. Associated celebrities with Outland Denim can attend events - builds customer attention

3.3. Provides brands with a way to gain publicity

3.4. Having panelists to speak about ethical working conditions, increases awareness

3.5. Create a unique and personalised experience for the audience - value creation

4. DIRECT MARKETING

4.1. Able to target specific markets with customised offers

4.2. Direct marketing is found to be intrusive

4.3. Low response rates, less consumer engagement

5. SOCIAL MEDIA MARKETING

5.1. Celebrity endorsements

5.1.1. Sending PR packages to influencers to promote the brand

5.1.2. Influencers have a large following

5.1.3. Individuals trust influencers - they believe in their message and brand

5.2. Branded content

5.2.1. High engagement potential - message is inextricably linked to the brand

5.2.2. Value creation - relevant and consistent content to build customer retention

5.3. Use of a variety of different platforms to engage audiences

5.3.1. Video/documentary highlighting unethical working conditions

5.4. Opens up conversations and spreads awareness about issues