Strategic Communications Research
by Cameron Corban
1. Qualitative Research
1.1. Intensive Interviews
1.2. Focus Groups
1.3. Interpretive
1.4. Field Observation
1.5. Case Study
1.6. Delphi study
2. Measurement
2.1. Categorical
2.1.1. Nominal
2.1.2. Ordinal
2.2. Continuous
2.2.1. Interval
2.2.1.1. Likert Scale
2.2.2. Ratio
3. Reliability
3.1. Internal Consistency
3.1.1. Cronbach's Alpha
3.2. Stability
3.3. Equivalency
4. Ethics
4.1. Autonomy
4.1.1. Informed Consent
4.1.1.1. Concealment
4.1.1.2. Deception
4.2. Nonmaleficence
4.3. Beneficence
4.4. Justice
4.5. Confidentiality
4.6. Institutional Review Board
5. Secondary Research
5.1. Literature Review
5.2. SWOT Analysis
6. Experiments
6.1. Causation
6.2. Control Variable
6.3. Independent Variable
6.4. Dependent Variable
7. Quantitative Research
7.1. Positivist
7.2. Survey
7.2.1. Descriptive Survey
7.2.2. Analytical Survey
7.3. Chi Square Test
7.4. T-test
7.5. Cross-tabulation
8. Unit of Analysis
8.1. Concept or Construct
8.1.1. Variable
8.1.1.1. Dependent Variable
8.1.1.2. Independent Variable
8.1.1.3. Control Variable
9. Validity
9.1. Internal Validity
9.2. External Validity
10. Sampling
10.1. Population
10.1.1. Census
10.2. Probability Sample
10.2.1. Simple Random Sampling
10.2.2. Systematic Random Sampling
10.2.3. Stratified Random Sampling
10.3. Non-probability Sample
10.3.1. Purposive Sample
10.3.2. Snowball Sample
10.3.3. Quota Sample
10.3.4. Volunteer Sample