Strategic Communications Research

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Strategic Communications Research by Mind Map: Strategic Communications Research

1. Quantitative Research

1.1. Positivist

1.2. Survey

1.2.1. Descriptive Survey

1.2.2. Analytical Survey

1.3. Chi Square Test

1.4. T-test

1.5. Cross-tabulation

2. Qualitative Research

2.1. Intensive Interviews

2.2. Focus Groups

2.3. Interpretive

2.4. Field Observation

2.5. Case Study

2.6. Delphi study

3. Unit of Analysis

3.1. Concept or Construct

3.1.1. Variable

3.1.1.1. Dependent Variable

3.1.1.2. Independent Variable

3.1.1.3. Control Variable

4. Measurement

4.1. Categorical

4.1.1. Nominal

4.1.2. Ordinal

4.2. Continuous

4.2.1. Interval

4.2.1.1. Likert Scale

4.2.2. Ratio

5. Reliability

5.1. Internal Consistency

5.1.1. Cronbach's Alpha

5.2. Stability

5.3. Equivalency

6. Validity

6.1. Internal Validity

6.2. External Validity

7. Ethics

7.1. Autonomy

7.1.1. Informed Consent

7.1.1.1. Concealment

7.1.1.2. Deception

7.2. Nonmaleficence

7.3. Beneficence

7.4. Justice

7.5. Confidentiality

7.6. Institutional Review Board

8. Sampling

8.1. Population

8.1.1. Census

8.2. Probability Sample

8.2.1. Simple Random Sampling

8.2.2. Systematic Random Sampling

8.2.3. Stratified Random Sampling

8.3. Non-probability Sample

8.3.1. Purposive Sample

8.3.2. Snowball Sample

8.3.3. Quota Sample

8.3.4. Volunteer Sample

9. Secondary Research

9.1. Literature Review

9.2. SWOT Analysis

10. Primary Research

11. Experiments

11.1. Causation

11.2. Control Variable

11.3. Independent Variable

11.4. Dependent Variable