1. Platform
2. Reference
2.1. The Crowdfunding Bible
2.2. Shopify Post: How To Run a Successful Kickstarter Campaign
2.3. Kickstarter School
2.4. Yancey's Quora Post on Kickstarter Data
2.5. 2011 Kickstarter Statistics
2.6. Art Space Tokyo Case Study
2.7. Kickstarter Blog
2.8. Kevin Clark: How to Plan Your Kickstarter
2.8.1. Kickstarter Worksheet
3. Facebook
4. Advertising
5. Analytics
5.1. Kicktraq
6. Champions
6.1. Recruitment
6.2. Understanding Motivations
6.2.1. Motivation Wheel
6.3. Gamification
7. Field
8. Organizational partners
8.1. Matching donors
8.2. Domain influencers
8.3. Reward providers
9. Press
9.1. Publications
9.1.1. Crowdsourcing.org
9.1.2. Wired
9.1.3. BoingBoing
9.1.4. TechCrunch
9.1.5. Mashable
9.1.6. Read Write Web
9.2. Tools
9.2.1. Media monitoring
9.2.1.1. Google News
9.2.1.2. CisionPoint
9.2.1.3. Meltwater News
9.2.1.4. Vocus
9.2.1.5. TVeyes
9.2.1.6. Burrelles
9.2.2. Press lists / distribution
9.2.2.1. CisionPoint
9.2.2.2. Meltwater Press
9.2.2.3. Vocus
9.3. Journalist relationships
10. Email / Direct Outreach
10.1. Data & Segmenting
10.2. Content & Timing
11. Rewards
11.1. Ramos Clock Quote
12. Events
13. Inbox
14. Key
14.1. Tips
14.2. Games
14.3. Educational resources
14.4. Tools
14.5. Quote
14.6. Trainers
15. Campaign Assets
15.1. Components
15.1.1. Personal / Company Bio
15.1.2. Project Title
15.1.3. Project Image
15.1.4. Short Blurb
15.1.5. Description
15.1.6. Main Video
15.1.7. Supplementary Videos
15.1.8. Funding Goal
15.1.9. Timeline
15.1.10. Rewards
15.1.10.1. Make a special offer to the first X number of backers to drive early donations.
15.1.10.2. Common reward types
15.1.10.2.1. Product Pre-Sale
15.1.10.2.2. Limited edition product
15.1.10.2.3. Branded swag
15.1.10.2.4. Access to community (online or offline)
15.1.10.2.5. Exclusive experience
15.1.10.2.6. Public recognition (status)
15.1.10.2.7. Early access
15.1.10.2.8. Event tickets
15.1.10.2.9. Participation in creating the project
15.1.10.3. Launch Partners
15.2. Backer Experience Flow
15.2.1. Bait
15.2.1.1. Facebook
15.2.1.1.1. Object: Endorsement
15.2.1.1.2. Object: Hook Image
15.2.1.1.3. Object: Hook Text
15.2.1.1.4. Object: Headline
15.2.1.1.5. Object: Blurb
15.2.1.2. Twitter
15.2.1.3. Reddit
15.2.1.4. Press
15.2.1.5. Word-of-Mouth
15.2.1.6. Event
15.2.1.7. Kickstarter friend notification
15.2.2. Bite
15.2.2.1. Watch embedded video within blog/facebook/etc.
15.2.2.2. Link through to Kickstarter page, then watch
15.2.3. Hook
15.2.3.1. Object: First 10-20 secs of video
15.2.3.1.1. Must create emotional connection
15.2.3.1.2. Condensed version of the WHY &/or WHAT
15.2.4. Reel
15.2.4.1. Object: Remainder of video
15.2.5. Capture
15.2.5.1. Urgency
15.2.5.1.1. Scarcity of rewards
15.2.5.1.2. Impose an unknown time constraint
15.2.5.2. Object: Description text
15.2.5.3. Object: Supplemental videos
15.2.6. Filet
15.2.6.1. Object: Followup emails
16. Website Integration
17. Goal & Deadline
17.1. Campaign Goal (min)
17.2. Reach Goals
17.3. Timeline
18. Story
18.1. Audience
18.1.1. Backer personas
19. Twitter
20. Influencers
20.1. Recruitment
20.2. Understanding Motivations
20.2.1. Motivation Wheel