1. Tổng quan
1.1. Định nghĩa MKT
1.1.1. Công việc quản trị, chịu trách nhiệm xác định, thúc đẩy và thỏa mãn nhu cầu của người tiêu dùng nhằm tạo ra lợi nhuận.
1.1.2. Việc truyền thông giá trị của sản phẩm hay dịch vụ đến người tiêu dùng nhằm mục tiêu bán hàng
1.2. WHY
1.3. HOW
1.3.1. Step by Step
1.3.1.1. Determine Your Niche
1.3.1.1.1. Identifying a niche helps you understand:
1.3.1.1.2. Start with a niche that you are familiar with
1.3.1.2. Decide If You Are Going Remote Or Not
1.3.1.2.1. It involves fewer costs as you don’t have to pay rent and other office overheads.
1.3.1.2.2. It’s great for productivity since employees can work flexibly.
1.3.1.2.3. You can recruit employees from a global talent pool as you’re not location-limited.
1.3.1.3. Decide A Suitable Business Model
1.3.1.3.1. Flat-rate
1.3.1.3.2. Commissions
1.3.1.3.3. Hourly Rates
1.3.1.4. Hire A Small Team At First
1.3.1.4.1. Web designers who are familiar with modern concepts like responsive web designs. Remember, most clients and customers will likely engage with you through your website, fine-tuning this is essential.
1.3.1.4.2. Marketers who can analyze data and create campaigns to engage potential clients or customers.
1.3.1.4.3. Individuals who have the required skill set to perform the services you are offering. For example, you need content writers if you are a content marketing agency.
1.3.1.5. Find Your First Clients
1.3.1.5.1. Networking
1.3.1.5.2. Offline networking
1.3.2. Tips
1.3.2.1. Use The Right Tools
1.3.2.1.1. Communication Tools
1.3.2.1.2. File Management Tools
1.3.2.1.3. Performance Tracking
1.3.2.1.4. Time tracking tools
1.3.2.2. Keep Your Best Clients Happy
1.3.2.2.1. keeping your current ones happy is just as essential
1.3.2.3. Implement Proper Workflows
1.3.2.3.1. As your employees will know everything about a specific task or project, they can complete it quickly.
1.3.2.3.2. As everything has been clarified, there’ll be fewer mistakes – saving you tons of time and money.
1.3.2.3.3. not wasting time and money
1.3.2.4. Keep Your Employees Happy
1.3.2.4.1. Give them the flexibility they need to maintain a good work-life balance.
1.3.2.4.2. Provide incentives for good work.
1.3.2.4.3. Encourage open communication and maintain a feedback culture to resolve any issues they might be facing.
1.3.2.4.4. Have a collaborative work environment to make them feel part of a team.
1.3.2.4.5. Promote diversity to have an inclusive work environment.
1.4. WHAT - services
1.4.1. Web development
1.4.2. Content writing and SEO
1.4.3. Social media marketing
1.4.4. Logo design
1.4.5. Influencer marketing
1.4.6. Other areas of Digital marketing like Google Adwords and Facebook ads management
1.4.7. Public Relations
1.4.8. and more.
2. Vai trò
2.1. B1
2.1.1. Client
2.1.1.1. Đưa ra yêu cầu
2.1.2. Agency
2.1.2.1. Đưa ra giải pháp sáng tạo
2.2. B2
2.2.1. Client
2.2.1.1. Duyệt
2.2.2. Agency
2.2.2.1. Thực thi
2.3. B3
2.3.1. Client
2.3.1.1. Đảm bảo doanh số & chiến lược thương hiệu
2.3.2. Agency
2.3.2.1. Đảm bảo truyền thông đúng về thương hiệu
2.4. B4
2.4.1. Client
2.4.1.1. Hiểu sâu về thương hiệu
2.4.2. Agency
2.4.2.1. Hiểu sâu về cách truyền thông
2.5. B4
2.5.1. Client
2.5.2. Agency
2.6. B5
2.6.1. Client
2.6.1.1. Tôn trọng và lắng nghe
2.6.2. Agency
2.6.2.1. Tôn trọng và lắng nghe