Vintage

1. Modern Vintage

1.1. Keep the vintage style of the logo but add some modern touch to it. Like simplifying it.

2. Proper

2.1. Keep everything proper. Sophisticated.

3. Elegant

3.1. Because this brand screams elegance and formality, I believe that if I were to add color or anything then it would have to feel elegant.

4. Formal

4.1. We don't want it to look too casual so to keep in line with their brand and style, the "modern touch" needs to be formal as well.