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Elemental by Mind Map: Elemental

1. Aaron Manor

1.1. Contacts

1.1.1. Joe Dilal - Administrator

1.1.1.1. [email protected]

1.1.1.2. 1-585-377-4000

1.1.2. Megan Vance - HR

1.1.2.1. [email protected]

1.1.2.2. 1-585-388-4455

1.2. Staffing Needed

1.2.1. LPN & RN

1.2.1.1. 3

1.2.1.2. Art Created?

1.2.1.3. Ad Created?

1.2.1.4. Date Running?

1.2.2. CNA - Certified Nursing Aides

1.2.2.1. 3-5

1.2.2.1.1. Evening / Nights

1.2.3. TNA - Temporary Nursing Assistant

1.2.3.1. 3-5

1.2.3.1.1. Evening / Nights

1.2.4. OT - Occupational Therapist

1.2.4.1. 1

1.2.4.1.1. Holidays / Weekends

1.2.5. COTA - Certified Occupational Therapist Assistant

1.2.5.1. 1

1.2.5.1.1. Art Created?

1.2.5.1.2. Ad Created?

1.2.5.1.3. Date Running?

1.2.6. PTA - Physical Therapy Assistant

1.2.6.1. 1

1.2.6.1.1. Per Diem

1.2.7. Kitchen Staff

1.2.7.1. 1 Cook

1.2.7.1.1. Art Created?

1.2.7.1.2. Ad Created?

1.2.7.1.3. Date Running?

1.2.7.2. 1 Kitchen Supervisor

1.2.7.3. 1 Food Service Worker

1.3. Target Locations

1.3.1. Pittsford

1.3.2. Webster

1.3.3. Penfield

1.3.4. Fairport

1.3.5. Parrington

1.3.6. Pro Tip - Route 250 That's the route we want to follow up to victor.

1.4. To Do

1.4.1. Photography

1.4.1.1. Updated Photos

1.4.1.1.1. Other are nice but xmas theme

1.4.1.1.2. External Photos

1.4.1.1.3. Internal Photos of Space

1.4.1.1.4. Leadership / New Staff

1.4.2. Web Site

1.4.2.1. Update Photos

1.4.2.2. Revisit Application Process

1.4.3. Materials

1.4.3.1. Business Cards

1.4.3.1.1. Print

1.4.3.2. Design 3 Fold Brochure

1.4.3.2.1. Print

1.4.3.2.2. Digital

1.4.3.3. Build Video Slide Show

1.4.3.3.1. Youtube Link

1.4.4. Search Engine Optimization

1.4.4.1. Organic

1.4.4.1.1. Nursing homes Job opportunities for nursing homes Looking for nursing homes in ( near ) Penfield ( substitute cities )

1.4.4.2. Paid

1.4.5. Social Media

1.4.5.1. Facebook ( needs to be beefed up )

1.4.5.1.1. Planning

1.4.5.1.2. Posts / Stories

1.4.5.1.3. Engagement

1.4.5.2. LinkedIn

1.4.5.2.1. Create an Account and start using

1.4.6. Press Release - Newspaper

1.4.6.1. Messenger Post

1.4.7. Setup Blog

1.4.8. Digital Advertising

1.4.8.1. Facebook

1.4.8.1.1. For Each Staffing Need

1.4.8.2. Google

1.4.8.2.1. For Each Staffing Need

1.5. Management Requests

1.5.1. What is being advertised?

1.5.2. Where it's being advertised?

1.5.3. How long?

1.5.4. Access to Applicants

1.5.4.1. Add administrator email in apploi

1.5.4.1.1. Megan gets Emails

1.5.4.2. Get login

1.5.5. Have tools at our finger tips

1.5.5.1. Be Quick

1.5.5.1.1. Send in 10 seconds

1.5.5.1.2. Turn around in 24 hours

1.5.5.2. Be Effective

1.5.6. Applying for a job is not easy

2. All

2.1. LinkedIn

2.1.1. Gardens

2.1.2. Morningstar

2.1.3. Waterville

2.1.4. Cirrus Manor

2.1.5. Aaron Manor

2.2. Facebook

2.2.1. Gardens

2.2.1.1. Planning

2.2.1.2. Posts / Stories

2.2.1.3. Engagement

2.2.2. Morningstar

2.2.2.1. Planning

2.2.2.2. Posts / Stories

2.2.2.3. Engagement

2.2.3. Waterville

2.2.3.1. Planning

2.2.3.2. Posts / Stories

2.2.3.3. Engagement

2.2.4. Cirrus Manor

2.2.4.1. Planning

2.2.4.2. Posts / Stories

2.2.4.3. Engagement

2.2.5. Aaron Manor

2.2.5.1. Planning

2.2.5.2. Posts / Stories

2.2.5.3. Engagement

2.3. Blog

2.3.1. Gardens

2.3.2. Morningstar

2.3.3. Waterville

2.3.4. Cirrus Manor

2.3.5. Aaron Manor

3. Waterville

3.1. Amy Jennings - Administrator

3.1.1. [email protected]

3.1.2. 1.315.841.4156

3.2. Staffing Needed

3.2.1. Receptionst - Part Time

3.2.1.1. 1-2

3.2.2. Dietary Aid - Part Time

3.2.2.1. 3

3.2.3. Cook - Part Time

3.2.3.1. 2

3.2.4. Medical Recorders / Coder

3.2.4.1. 1

3.2.5. RN

3.2.5.1. 1, 11-7

3.2.5.2. 1, 3-11

3.2.5.3. 1, 7-3

3.2.6. RN - Per Diem

3.2.7. LPN - Full Time

3.2.7.1. 1, 11-7

3.2.7.2. 3, 3-11

3.2.8. LPN - Per Diem

3.2.9. CNA

3.2.9.1. 5, 6-2

3.2.9.2. 4, 1-10

3.2.9.3. 4, 10-6

3.2.10. CNA - Per Diem

3.3. Target Locations

3.3.1. Utica / Rome Area

3.4. Newspapers

3.4.1. Utica OD

3.4.2. Waterville Times

3.4.3. Rome Sentinel

3.4.4. West Winfield Star

3.5. Goals

3.5.1. More Stafff

3.5.2. Quality of Staffing - Higher Quality

3.5.3. Attention to the first 90 days

3.5.3.1. Doing well.

3.5.3.2. Acclimating Well

3.5.3.3. Risk - Culture is small town clique

3.5.3.3.1. New yournger staff form their own cliques

3.6. SWOT

3.6.1. Strengths

3.6.1.1. Small Community Atmosphere

3.6.1.2. Grounds are Nice

3.6.1.3. Transformation of Facility

3.6.2. Weakness

3.6.2.1. Name of the business is W so it's last on large lists.

3.6.3. Threat

3.6.3.1. High Amount of Competitors

3.6.3.1.1. 17 Competitors

3.6.3.1.2. Oneida County facilities: Pres, Lutheran, Eastern Star, The grande of utica, the grande of Rome, Colonial park, Betsy Ross, Rome Hospital, Utica Rehab, The pines, Masonic, Oneida Centers, MVHS, Crouse community, Onedia ECF, Bethany Gardens, sitrin

3.6.3.2. Location

3.6.4. Opportunity

3.6.4.1. Senior center setting activities to have a transition platform ( Brookdale )

3.6.5. What is working well and should continue?

3.6.5.1. Our feedback is best from activities ( most reviews and feedback )

3.6.5.2. Employee of the Month ( compliment )

3.6.5.3. Highlight the - Professional Months

3.6.5.4. Market therapy - choose a positive / success story to support it.

3.6.5.5. Rehab Optima Reports - Outcome Measures. ( waterville )

4. Cirrus Manor ( Shire )

4.1. Jay Brooks, Administrator

4.1.1. [email protected]

4.1.2. (585) 467-4544 Ext. 211

4.2. Tonya Bilodeau - Marketing

4.3. Laura Bunce - Activity Director

5. Morning Star

6. The Gardens