Consumer Behavior and Market Intelligence

1. Marketing Research Process

1.1. Problem Identification & Research objectives

1.1.1. + Exploratory research + Descriptive research + Casual research

1.2. Design Research Plan

1.2.1. Primary Data: +Qualitative +Quantitative

1.2.2. Secundary Data: +Marketing Intelligence + Internal Database + Industry Research

1.3. Implement Research

1.4. Interpret and Report

2. Interview Technique

2.1. +Were we are +What´s an Interview + Designing it +Collect Data + Analyze Data +Pros and Cons

3. Key Trends

3.1. +Build Back Better + Craving Convinience + Outdoor Oasis +Phygital Reality +Playing w/ Time +Restlees & Rebelious + Safety Obsessed + Shaken & Stirred + Thoughtful Thrifters + Workplaces in New Spaces

4. Consumer Learning Perception

4.1. + Learnig + Perception +Exposure + Sensation

4.2. Perception Process: + Sensing + Reacting +Organizing

4.3. + Anthropomorphism + Selective distortion +Selective Perception