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Learn Digital Marketing by Mind Map: Learn Digital Marketing

1. Lesson 2 - Niche Selection & Blogging

1.1. Importance of Niche

1.1.1. Niche is the base

1.1.2. Improper Results

1.2. How to Select your Niche

1.2.1. Combination of Passion, Talent, Market

1.2.2. Market Research

1.3. Blog or Website

1.3.1. Difference between Blog & Website

1.3.2. Domain Selection

1.3.3. Hosting Registration

1.3.4. Plugins to be added

1.3.5. Google DNS

1.4. Blogging Indepth

1.4.1. Importance of Blogging

1.4.2. Go Niche

1.4.3. Content Calendar

2. Lesson 1 - Digital Marketing & Personal Branding - Basics

2.1. DM Definition

2.1.1. Google Definition

2.1.2. Common words

2.2. Types of Marketing

2.2.1. Traditional Definition

2.2.2. Traditional vs Digital Comparison

2.3. Modules

2.3.1. Define the modules of DM

2.4. Integrated DM

2.4.1. Importance of Integrated DM

2.4.2. How it is done

2.5. Personal Branding Basics

2.5.1. Google Definition

2.5.2. Common Words

2.6. Blue Print

2.6.1. Following the Blueprint

2.6.2. Proper Implementation

3. Lesson 3 - Content Marketing

3.1. How to Generate Content

3.1.1. Content for your Blog

3.1.2. Content for your Website

3.2. Types of Content

3.2.1. List out the different types of content

3.2.2. How to Reuse Content

3.3. Content Marketing Blueprint

3.3.1. Explanation of Blueprint

3.3.2. How to Implement

4. Lesson 4 - Social Media & Networking

4.1. Creating your Tribe

4.1.1. Definition of Tribe

4.1.2. Importance of Tribe

4.1.3. Platforms to form your Tribe

4.1.4. Guidelines to follow

4.2. Maintaining your Tribe

4.2.1. Email Communication

4.2.2. Consistent Blogs

4.2.3. Conducting Contests & Events

4.2.4. Live Webinars

4.3. Social Media Profiles

4.3.1. Creating your profiles in Social Media Channels

4.3.1.1. Linkedin

4.3.1.2. Facebook

4.3.1.3. Instagra,

4.3.1.4. Twitter

4.3.2. Maintenance of Social Media Channels

4.3.2.1. Consistent Content

4.4. Creating your Products

4.4.1. Explanation of Funnel

4.4.1.1. 1-Crore Funnel

4.4.2. Create your 100 Rs Product

4.4.3. Create your 1000 Rs Product

4.4.4. Create your 10000 Rs Product

4.4.5. Create your 100000 Rs Product

5. Lesson 6 - Search Engine Marketing (PPC Campaigns)

5.1. Google Ads

5.1.1. Basics of Google Ads

5.1.2. Types of Google Ads

5.1.3. Content Creation

5.1.4. Setting up of Google Ads

5.1.4.1. Remarketing Audience

5.1.4.2. Custom Audience

5.1.4.3. Different types of Ads - Setup

5.2. Facebook & Instagram Ads

5.2.1. Basics of Facebook & Instagram Ads

5.2.2. Types of Facebook & Instagram Ads

5.2.3. Content Creation

5.2.4. Facebook Pixel

5.2.4.1. Custom Conversion

5.2.4.2. Importance of Retargetting

5.2.5. Setting up of Facebook & Instagram Ads

6. Lesson 5 - Lead Generation

6.1. What is Leads

6.1.1. Definition of Leads

6.1.2. Importance of Leads

6.2. Types of Leads

6.2.1. B2B Leads

6.2.2. B2C Leads

6.3. Methods to Generate Leads

6.3.1. How to Collect Emails

6.3.2. How to Send Emails

6.3.3. How to respond and Connect with your Leads

7. Lesson 7 - Search Engine Optimization (SEO)

7.1. SEO Definition

7.1.1. Google Definition

7.1.2. Common Words

7.2. On-Page SEO

7.2.1. Site Audit

7.2.2. Title & Meta Description

7.2.3. Keyword Research

7.2.4. Keyword Implementation

7.3. Off-Page SEO

7.3.1. What are Backlinks

7.3.2. Importance of Backlinks

7.3.3. How to get Backlinks

7.4. Plugins

7.4.1. SEO plugins to be installed

8. Lesson 8 - Email Marketing & Automation

8.1. Email Marketing Indepth

8.1.1. Google Definition

8.1.2. Common Words

8.1.3. Importance of Email Marketing

8.1.4. How to write Mails for your Leads

8.2. Email Marketing Tools

8.2.1. Mailchimp

8.2.2. Convertkit

8.2.3. GetResponse

8.3. Automation Definition

8.3.1. Google Definition

8.3.2. Common Words

8.3.3. Importance of Automation

8.3.4. Lead Automation

8.4. Automation Tools

8.4.1. Zapier

8.4.2. Pabbly

9. Lesson 9 - Sales Mastery

9.1. How to Convert Leads to Sales

9.1.1. Offer Freebies

9.1.2. Value of your product/service

9.1.3. Offer Consultation Calls

9.1.4. Retarget

9.2. Sales Tracking Sheet

9.2.1. Enter Leads

9.2.2. Track Leads

9.2.3. Status of Leads

9.3. How to Write a Sales Copy

9.3.1. What is a Sales Copy

9.3.2. Importance of Sales Copy

9.3.3. Things to Keep in mind

9.4. Tools

9.4.1. Zoom

9.4.2. Calendly

10. Lesson 10 - Career Guidance

10.1. Digital Marketing Freelancer

10.1.1. How to Start

10.1.2. Types and Roles

10.1.3. Opportunities in the Market

10.1.4. Things to keep in mind

10.2. Digital Marketing Professional

10.2.1. How to Start or Switch

10.2.2. Types and Roles

10.2.3. Opportunities in the Market

10.2.4. Things to keep in mind

10.3. Personal Branding

10.3.1. How to Start

10.3.2. Blueprint to follow

10.3.3. How to Grow

10.4. Entrepreneurs/Business Owners

10.4.1. Understand the Funamentals

10.4.2. In-house or Third party agencies

10.4.3. Set your Goals

10.4.4. Measure your ROI