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Brand Image by Mind Map: Brand Image

1. Associations

1.1. Formations

1.1.1. Customers contact with the organization and it’s employees

1.1.2. Advertisements

1.1.3. Publicity

1.1.4. Price at which the brand is sold

1.1.5. Celebrity/big entity association

1.1.6. Quality of the product

1.1.7. Products and schemes offered by competitors

1.1.8. Product class/category to which the brand belongs

1.1.9. POP ( Point of purchase) displays

1.2. Types

1.2.1. Qualitative

1.2.2. Quantitative

1.2.3. Absolute

1.2.4. Relative

1.2.5. Negative

1.2.6. Positive

1.2.7. Generic

2. Essence

2.1. Brand image is the objective and mental feedback of the consumers when they purchase a product

2.2. is the current view of the customers about a brand

2.3. a unique bundle of associations within the minds of target customers.

2.4. It signifies what the brand presently stands for

2.5. It is a set of beliefs held about a specific brand

3. Belonging

3.1. Individuals

3.2. Groups

3.3. Companies

3.4. Oraganizations

3.5. Destinations

4. Elements

4.1. Logo

4.2. Slogan

4.3. Brand identifier

4.4. Values

5. Dimensions

5.1. Functional

5.2. Affective

5.3. Cognitive

6. types

6.1. Product Branding

6.2. Corporate Branding.

6.3. Service Branding

6.4. Personal Branding

6.5. Geographic Branding

6.6. Cultural Branding

6.7. Retail Branding

7. Importance

7.1. It's so important to design your brand image to convey exactly what you want it to say.

7.2. A strong brand image improves recognition

7.3. A strong brand image generates referrals

7.4. A strong brand image increases revenue

7.5. It gets easier to introduce new products within a brand name

7.6. get new customers attracted towards the products and services you provide

7.7. Tends to develop a better business-customer relationship

7.8. It helps in increasing the trust level of the customers

7.9. Brand Image commands a price premium

7.10. Sets a different perception of quality

8. Benefits

8.1. Better customer recognition. "Oh, I know that brand."

8.2. Higher advertising effectiveness. ...

8.3. Higher customer loyalty. "I like everything they do."

8.4. More word of mouth. ...

8.5. Higher applicant quality. ...

8.6. Higher employee motivation. ...

8.7. Lower price sensitivity.

9. Difference

9.1. brand identity as what you’re saying, and brand image as what people are hearing.

9.2. Brand image is the customers' current view and perception of the brand. Brand personality is a set of human characteristics and/or personality traits associated with a brand.

10. Marketing tools

10.1. Digital advertising

10.2. Social media

10.3. SEO

10.4. Content Marketing

11. Antecedents

11.1. Brand Awareness

11.2. Brand Association

11.3. Perceived Quality

11.4. Brand Identity

12. Consequences

12.1. Brand Trust

12.2. Brand Loyalty

12.3. Brand Love

12.4. WOM

12.5. Behavioral Intentions