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SEO by Mind Map: SEO

1. Link Building

1.1. To Build Authority

1.2. To Build Visibility

1.3. To Crawl the Web Pages

1.4. Increases Brand Exposure

2. Page Quality

2.1. What Is SEO?

2.2. What Are SERPs?

2.2.1. Organic

2.2.2. Inorganic

2.2.3. Ads

2.2.4. Pay Per Click (PPC)

2.2.5. Local Ads Domain Name

2.2.6. Shopping Ads

2.3. Session IDs

2.4. Fundamentals

2.4.1. Age Issues

2.4.2. URL Sub Domain & Sub Directory Multi-language Franchising Separate products Remove Unnecessary Punctuation URL Structure Remove Extra Words Relevant KeyWords Easily Readable Utilize Hyphens And Underscores Single Domain And SubDomain Canonicalize when possible Exclude Dynamic Parameters Match URLs And Titles Limit Folders Restrict Redirection Case Sensitivity Avoid Keyword Stuffing Using Tracking Parameters Shorter is Better One URL For Your Home Page Paginated URLs

2.4.3. On Page Factors & Technical SEO Techniques Maintaining Quality content Research and proper use of Keywords factors Meta Title Meta Description Image Alt Tags Header Tags Content Sitemap Internal Linking Anchor Text Url Structure Mobile-Responsive Outbound Links Website Speed 404 Canonicalization

2.4.4. Off Page Factors Community building in Social Networking Sites Blogging Classified Submission Forum Postings Search Engine Submission Blog Submission PDF or document Submission Directory Submission Profile Link Creation Local Listings & Yellow Pages Article Submission Press Release Promotion Social Bookmarking Pinging Link Exchange Cross-Linking / internal linking Photo Sharing Business Reviews Video Promotions Guest Post Submission Answers Comment Posting Profile Linking PPC Ad Campaign

3. Local SEO

3.1. Local SEO Basics

3.2. The Map Pack

3.2.1. Local Citation or N.A.P

3.2.2. GMB (Google My Business)

3.2.3. Keywords

3.2.4. On-Page SEO

3.2.5. Mobile Optimization

3.2.6. SEO Optimized Quality Content

3.2.7. Reviews

3.3. Local SEO Keyword Research

3.4. Local SEO Ranking Factors

3.4.1. SSL Certificate (HTTP Secure)

3.4.2. Content Quality and Length

3.4.3. Quality Backlinks

3.4.4. Website loading speed

3.4.5. Image Optimization

3.4.6. Use SEO Friendly URLs

3.4.7. Use Keyword in Title

3.4.8. Use Responsive Design

3.4.9. Internal links

3.4.10. Social Signal

3.4.11. External Linking

3.5. Google My Business

3.6. On-Site SEO For Local Businesses

3.6.1. Manage your information

3.6.2. Interact with customers

3.6.3. Understand & expand your presence

3.7. NAP Citations

3.8. Local Link Building

4. Advanced SEO

4.1. Content Optimization Strategies

4.1.1. Do extensive keyword research

4.1.2. Implement target keywords

4.1.3. Add Images and Video

4.1.4. Create an internal linking structure

4.2. User Experience Signals

4.2.1. Satisfaction

4.2.2. Willingness to make a recommendation

4.2.3. Task completion

4.3. Content Audits

4.3.1. ID #

4.3.2. Document Title or Topic

4.3.3. Level 2 Sub-Topic (Levels 2–X)

4.3.4. Content Type

4.3.5. Description

4.3.6. URLs

4.3.7. HTML Page Title

4.3.8. META Description

4.3.9. META Keywords

4.3.10. OPTIMIZED?

4.3.11. TYPE

4.3.12. Hierarchy

4.3.13. Social Sharing

4.3.14. CTA

4.3.15. High, Medium, Low


4.4. Content Gap Analysis

5. Voice Search

5.1. The Voice Search Revolution

5.1.1. What are people searching for?

5.1.2. Claim your Google My Business listing

5.1.3. Conversational keywords

5.2. SEO in a Voice Search World

5.2.1. Optimizing keywords to natural speech patters

5.2.2. Content will provide direct answers to questions

5.2.3. Long tail keywords

5.2.4. Schema markups for videos search and Optimized videos

5.3. Voice Keyword Research

5.4. Optimize Content for Voice Search