1. Link Building
1.1. To Build Authority
1.2. To Build Visibility
1.3. To Crawl the Web Pages
1.4. Increases Brand Exposure
2. Page Quality
2.1. What Is SEO?
2.2. What Are SERPs?
2.2.1. Organic
2.2.2. Inorganic
2.2.3. Ads
2.2.4. Pay Per Click (PPC)
2.2.5. Local Ads
2.2.5.1. Domain Name
2.2.6. Shopping Ads
2.3. Session IDs
2.4. Fundamentals
2.4.1. Age Issues
2.4.2. URL
2.4.2.1. Sub Domain & Sub Directory
2.4.2.1.1. Multi-language
2.4.2.1.2. Franchising
2.4.2.1.3. Separate products
2.4.2.2. Remove Unnecessary Punctuation
2.4.2.3. URL Structure
2.4.2.3.1. Remove Extra Words
2.4.2.3.2. Relevant KeyWords
2.4.2.3.3. Easily Readable
2.4.2.3.4. Utilize Hyphens And Underscores
2.4.2.3.5. Single Domain And SubDomain
2.4.2.3.6. Canonicalize when possible
2.4.2.3.7. Exclude Dynamic Parameters
2.4.2.3.8. Match URLs And Titles
2.4.2.3.9. Limit Folders
2.4.2.3.10. Restrict Redirection
2.4.2.3.11. Case Sensitivity
2.4.2.3.12. Avoid Keyword Stuffing
2.4.2.3.13. Using Tracking Parameters
2.4.2.3.14. Shorter is Better
2.4.2.3.15. One URL For Your Home Page
2.4.2.3.16. Paginated URLs
2.4.3. On Page Factors & Technical SEO
2.4.3.1. Techniques
2.4.3.1.1. Maintaining Quality content
2.4.3.1.2. Research and proper use of Keywords
2.4.3.2. factors
2.4.3.2.1. Meta Title
2.4.3.2.2. Meta Description
2.4.3.2.3. Image Alt Tags
2.4.3.2.4. Header Tags
2.4.3.2.5. Content
2.4.3.2.6. Sitemap
2.4.3.2.7. Internal Linking
2.4.3.2.8. Anchor Text
2.4.3.2.9. Url Structure
2.4.3.2.10. Mobile-Responsive
2.4.3.2.11. Outbound Links
2.4.3.2.12. Website Speed
2.4.3.2.13. 404
2.4.3.2.14. Canonicalization
2.4.4. Off Page Factors
2.4.4.1. Community building in Social Networking Sites
2.4.4.2. Blogging
2.4.4.3. Classified Submission
2.4.4.4. Forum Postings
2.4.4.5. Search Engine Submission
2.4.4.6. Blog Submission
2.4.4.7. PDF or document Submission
2.4.4.8. Directory Submission
2.4.4.9. Profile Link Creation
2.4.4.10. Local Listings & Yellow Pages
2.4.4.11. Article Submission
2.4.4.12. Press Release Promotion
2.4.4.13. Social Bookmarking
2.4.4.14. Pinging
2.4.4.15. Link Exchange
2.4.4.16. Cross-Linking / internal linking
2.4.4.17. Photo Sharing
2.4.4.18. Business Reviews
2.4.4.19. Video Promotions
2.4.4.20. Guest Post Submission
2.4.4.21. Answers
2.4.4.22. Comment Posting
2.4.4.23. Profile Linking
2.4.4.24. PPC Ad Campaign
3. Local SEO
3.1. Local SEO Basics
3.2. The Map Pack
3.2.1. Local Citation or N.A.P
3.2.2. GMB (Google My Business)
3.2.3. Keywords
3.2.4. On-Page SEO
3.2.5. Mobile Optimization
3.2.6. SEO Optimized Quality Content
3.2.7. Reviews
3.3. Local SEO Keyword Research
3.4. Local SEO Ranking Factors
3.4.1. SSL Certificate (HTTP Secure)
3.4.2. Content Quality and Length
3.4.3. Quality Backlinks
3.4.4. Website loading speed
3.4.5. Image Optimization
3.4.6. Use SEO Friendly URLs
3.4.7. Use Keyword in Title
3.4.8. Use Responsive Design
3.4.9. Internal links
3.4.10. Social Signal
3.4.11. External Linking
3.5. Google My Business
3.6. On-Site SEO For Local Businesses
3.6.1. Manage your information
3.6.2. Interact with customers
3.6.3. Understand & expand your presence
3.7. NAP Citations
3.8. Local Link Building
4. Advanced SEO
4.1. Content Optimization Strategies
4.1.1. Do extensive keyword research
4.1.2. Implement target keywords
4.1.3. Add Images and Video
4.1.4. Create an internal linking structure
4.2. User Experience Signals
4.2.1. Satisfaction
4.2.2. Willingness to make a recommendation
4.2.3. Task completion
4.3. Content Audits
4.3.1. ID #
4.3.2. Document Title or Topic
4.3.3. Level 2 Sub-Topic (Levels 2–X)
4.3.4. Content Type
4.3.5. Description
4.3.6. URLs
4.3.7. HTML Page Title
4.3.8. META Description
4.3.9. META Keywords
4.3.10. OPTIMIZED?
4.3.11. TYPE
4.3.12. Hierarchy
4.3.13. Social Sharing
4.3.14. CTA
4.3.15. High, Medium, Low
4.3.16. COMMENTS
4.4. Content Gap Analysis
5. Voice Search
5.1. The Voice Search Revolution
5.1.1. What are people searching for?
5.1.2. Claim your Google My Business listing
5.1.3. Conversational keywords
5.2. SEO in a Voice Search World
5.2.1. Optimizing keywords to natural speech patters
5.2.2. Content will provide direct answers to questions
5.2.3. Long tail keywords
5.2.4. Schema markups for videos search and Optimized videos