Landing page Conversion Analysis Inspections
by Cristiano Nogueira
1. Content
1.1. Attention
1.1.1. hero image
1.1.2. headline
1.2. Interest
1.2.1. features
1.2.2. innovation
1.2.3. cost x benefit
1.2.4. who else?
1.2.4.1. testimonials
1.2.4.1.1. regular users
1.2.4.1.2. celebrity and brands
1.2.4.2. awards and ratings
1.3. Desire
1.3.1. urgency
1.3.1.1. bonus
1.3.1.2. discount
1.4. Action
1.4.1. call to action
1.4.1.1. main
1.4.1.2. alternative